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Open nowPosted 93 days ago

D2C & Content Lead

brndme.in49 open roles

Where
Bangalore
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Your applicationOpen nowD2C & Content Leadbrndme.in · Bangalore

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The clock on this job

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12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 93 days ago

The posting

D2C & Content Lead – Home Decor & Party Supplies

About the Role

We are looking for a creative and growth-oriented D2C & Content Lead to drive customer acquisition, engagement, and revenue growth across our Home Decor and Party Supplies brands. This role will own the brand’s direct-to-consumer strategy, content ecosystem, and digital presence, ensuring a seamless customer journey across website, social media, email, and performance marketing channels. The ideal candidate combines strong storytelling skills with a data-driven mindset and a deep understanding of consumer behavior in lifestyle categories.

Key Responsibilities

  • Own and execute the D2C growth strategy across the brand website and key digital channels.
  • Develop and manage the content strategy across social media, website, email, influencer partnerships, and campaigns.
  • Create compelling content that drives brand awareness, engagement, and conversion.
  • Partner with performance marketing teams to develop high-performing creatives and campaign assets.
  • Manage the website experience, including merchandising, landing pages, product storytelling, and conversion optimization.
  • Build and execute seasonal, festive, and occasion-based campaigns relevant to Home Decor and Party Supplies.
  • Track and analyze key metrics including traffic, engagement, conversion rates, customer acquisition, retention, and revenue.
  • Collaborate with product, design, marketplace, and brand teams to ensure consistent brand messaging across all touchpoints.
  • Manage content calendars, production timelines, creators, agencies, and freelance partners.

Qualifications

  • 5–8 years of experience in D2C, Brand Marketing, Content Marketing, Growth, or E-commerce roles.
  • Experience working with consumer, lifestyle, home, decor, gifting, or party-related brands.
  • Strong understanding of content creation, social media, influencer marketing, and customer journey optimization.
  • Familiarity with Shopify or similar D2C platforms, CRM, email marketing, and analytics tools.
  • Excellent communication, storytelling, project management, and stakeholder management skills.

What Success Looks Like

You will build a strong and engaging brand presence, grow D2C revenue, create high-performing content that converts, and establish the brand as a go-to destination for home decor and celebration needs.

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