The posting
Job Profile Summary
We are seeking an analytical, detail-oriented Performance Management Coordinator to join our team and play a pivotal role in accelerating our growth strategy. Reporting directly to the Associate VP of Marketing, you will serve as the dedicated coordinator driving our mid- and lower-funnel acquisition opportunities—scaling program-based targeting across our high-conversion paid media channels.
In this role, you will help build upon our solid foundation by establishing standardized, scalable campaign frameworks while working hand-in-hand with our external Marketing Agency to support search visibility, Answer Engine Optimization (AEO), and organic discovery.
Qualifications & Requirements
- Experience: Associate’s degree.
- Experience: 1–3 years of experience in digital marketing, performance media, or campaign coordination.
- Funnel & Paid Media Expertise: Hands-on exposure to mid- and lower-funnel acquisition channels (Google Ads, Meta Ads, programmatic display, and retargeting).
- Conversion Optimization: Familiarity with landing page optimization principles and collaborative alignment with CRM nurturing workflows.
- Search & AEO Awareness: Fundamental understanding of SEO principles and curiosity around emerging Answer Engine Optimization (AEO) / AI search dynamics.
- Skills & Tools: Strong general digital analytics aptitude, Excel/Google Sheets proficiency, and experience with project management tools.
- Soft Skills: High attention to detail with strong organizational, process-building, and communication skills to collaborate effectively with leadership, internal partners (such as CRM), and external agency partners.
- Higher Education Experience: Background or interest in Higher Education or complex consideration-based marketing is a plus, but not required.
Key Responsibilities
1. Mid- & Lower-Funnel Campaign Strategy & Execution
Partner on the rollout and expansion of program-based targeting across key consideration and conversion channels, including:
- Paid Search & Intent Capture: High-intent Google Search, Bing Search, and targeted search bidding.
- Paid Social & Video Storytelling: Meta (Facebook/Instagram) feed, Reels, Stories, and seasonal micro-targeting campaigns.
- Programmatic & Retargeting: Programmatic display, web retargeting, OTT/CTV streaming video, and direct mail retargeting.
- Partner closely with the CRM team to align paid media strategies with automated nurturing streams for optimal lead flow.
- Drive marketing landing page optimization to elevate conversion efficiency and streamline inquiry-to-application user paths.
- Develop repeatable, program-level campaign templates and documentation tailored to specific academic and workforce priorities.
- Monitor channel metrics across the mid-funnel (consideration/inquiry) and lower-funnel (application/enrollment) stages to continuously optimize acquisition performance.
2. Marketing Agency & Search Integration (SEO / AEO)
- Work hand-in-hand with our external Marketing Agency to align paid media efforts with Higher Education SEO and AEO opportunities.
- Assist in reviewing agency deliverables, keyword/entity mappings, and technical recommendations to support active academic program goals.
- Track and report on search visibility, generative AI search presence (AEO), and landing page performance.
3. Analytics, Reporting & Execution
- Maintain performance dashboards tracking key acquisition metrics, including lead progression, cost-per-acquisition (CPA), cost-per-application, and conversion rates by program.
- Quality-check campaign tracking parameters (UTMs, conversion pixels, landing page routing) to maintain data hygiene.
- Assist the Associate VP of Marketing with budget tracking, agency invoicing, and performance documentation for department-wide strategic alignment.
Our Culture – At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.
Broward College offers an exceptional benefits package, including, but not limited to:
- Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
- Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
- Wellness Program
- Vacation/Paid Time Off
- Winter and Spring Break Off
- Paid Parental Leave
- Tuition Assistance and Tuition Reimbursement are available to employees and family members
Job Title
Performance Management Coordinator
Position Number
P0092791
Job Status
Full time Regular
Department
Marketing
Location
Willis Holcombe Center
Pay Grade
513
Salary
$57,032 - $67,726 (Salary commensurate with education and experience)
Work Shift
First Shift
Work Schedule
Monday – Friday/Weekends/Varies
Hours Per Week
40
Posting End Date
Open Until Filled
Comments
To be considered for this position, a completed online employment application along with a resume and unofficial transcript(s) are required.
Designated Essential Personnel
No
FLSA Status
Exempt
Position Classification
Professional Technical Staff (PTS)
Special Instructions to Applicant:
For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to [email protected] or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.
Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.
**Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application**
Please refer to link with the instructions on how to submit an application with multiple documents. https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf.
Employment is contingent upon successful completion of the required background screening process.
Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.
Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.
For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.
Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at [email protected].
Disclaimer
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.
