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Open nowPosted 5 hours ago

Associate Director, US Integrated Marketing (Interim)

Bumble22 open roles

Pay
$145,000 – $165,000 a year
Where
US NY New York
Work mode
Hybrid
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Your applicationOpen nowAssociate Director, US Integrated Marketing (Interim)Bumble · US NY New York

  1. YouYes, apply to this one.

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Bumble's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market. Bumble postings stay open a median of 20 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted 5 hours ago

Bumble median: 20 days open

The posting

INTRODUCTION TO ROLE & TEAM

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8+ months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period. This role leads a team of 4 direct reports across the US Integrated Marketing function.

You'll be a key voice in translating business objectives into cohesive, integrated marketing strategies, partnering closely with creative, comms, media and product marketing teams. You'll work cross-functionally and ensure seamless execution of integrated campaigns that scale Bumble's brand across the United States. Your ultimate goal will be to drive brand favorability in the US by designing campaigns based on market needs and performance trends, and identifying opportunities to build and scale our brand while maintaining continuity and momentum across ongoing initiatives during the transition.

WHAT YOU’LL DO

- Lead the development and execution of marketing strategy and integrated go-to-market plans

- Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports

- Ensure all campaigns are executed on time and within budget through effective project management

- Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics

- Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams

- Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels

- Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team

- Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance

- Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble

- Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables

- Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations

- Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition

- Develop and share in-market learnings based on key successes and failures

- Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset

- Determine marketing mix and make strategic recommendations on paid media mix

ABOUT YOU

- Lead the development and execution of marketing strategy and integrated go-to-market plans

- Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports

- Ensure all campaigns are executed on time and within budget through effective project management

- Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics

- Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams

- Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels

- Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team

- Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance

- Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble

- Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables

- Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations

- Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition

- Develop and share in-market learnings based on key successes and failures

- Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset

- Determine marketing mix and make strategic recommendations on paid media mix

BENEFITS & PERKS

- Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.

- Unlimited PTO + 1 company-wide week off + Focus Fridays every week

- Fully paid life and long-term disability insurance

- 401k with 4% company match if you contribute 6%, 90-day eligibility

- Monthly wellness benefit and access to Noom, Unmind, and Your Money Line

- Maternity and Fertility benefit + 26 week paid parental leave

- Premium App Access

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Final Compensation

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.

Fraudulent Candidate Detection

Our applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human review

For further information on how we hold and manage your data, please refer to our Privacy Policy https://bumble.com/en/candidate-privacy-policy.

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