The posting
Position Summary
In support of Busey’s brand, the Brand Media Specialist supports the planning, development and implementation of First Busey Corporation’s brand, media and sponsorship strategies and other related brand initiatives. In partnership with the Senior Brand & Marketing Manager, this individual will support brand initiatives as it relates to non-product information, media placement, digital channel management and other corporate projects, while effectively representing the Busey brand to our Pillars. The objective of this position is to uphold and expand the Busey brand through consistent channel placement, concise brand messaging and in-market sponsorships, guiding brand and marketing activities across mediums.
Duties & Responsibilities
Media & Sponsorships
- Support the production and execution of regional media plans, sponsorships and digital placements.
- Partner with Senior Brand & Marketing Manager to ensure cohesive media plans by region are consistently evaluated, project needs are delivered and reviewed within the team and communicated internally.
- Assist in evaluating sponsorship opportunities and activation plans to support brand awareness and marketing objectives.
- Support digital marketing campaigns, streaming services, geotargeting and evaluate future trends and tools.
- Support Brand Strategies internal dashboard for line of business and C-Suite reporting.
- Coordinate branded assets, promotional materials, and marketing support for partnership activations and sponsored events.
- Partner with the Partnership Strategy & Activation Manager to support activation logistics, marketing materials, event promotion, asset deployment, and sponsorship fulfillment.
- Evaluate, track and report on all media/marketing sponsorships.
Brand Management & Strategy
- In partnership with the Senior Brand & Marketing Manager, research, outline and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank and subsidiary initiatives.
- Review and execute on brand assets and materials, in partnership with Creative, for internal and external use.
- Support photo and video shoots, from location and model selection to shot lists, brand placement and script writing.
- Ensure compliance and regulatory needs are evaluated, documented and approved.
Communication
- Support copywriting and repository of brand resources including copy outlines, radio and commercial scripts as well as in-house video projects.
- Coordinate voiceover needs and deploy to media partners and Creative Team.
- Curate new brand messaging, asset needs and media management.
- Ensure a cohesive advertising message across outlets.
Innovation
- Research trends in innovative strategy, brand health and communication techniques and advise on ways to continuously improve efforts.
- Assist in the authoring and implementation of innovative media tools including podcasting, radio features, sponsorship engagements and more.
- Proactively seek communication and brand process improvements; partner with peers to develop best practices, share ideas and ensure consistency and refinement.
- In partnership with Brand Strategies teams, lean-in to support other duties and projects as assigned.
Education & Experience
Knowledge of:
- Exceptional written and verbal communication skills with ability to modify tone and deliverability channel.
- Exceptional organizational skills with ability to adapt quickly to changing priorities while keeping projects on timeline. Project management experience a plus.
- Proven experience with content marketing communication, advertising, digital strategy, public relations, event planning and graphic design.
Ability to:
- Assist Brand Strategies leadership to deliver concise and targeted brand messaging
- Passionate about storytelling through traditional and digital channels
- Analyze and recommend brand placements, strategies and awareness opportunities.
- Contribute to multiple ongoing projects in a fast-paced environment with complete autonomy.
- Work independently while leading fellow team members to deliver desired outcomes.
- Champion efforts across Busey and build partnerships to enhance efforts.
Education and Training:
- Bachelor’s degree required; focus in Marketing, Communications, or related field is preferred.
- Requires 1 to 3 years of experience in a related field, preferably in a financial services environment.
- Requires experienced knowledge of Microsoft Office, Smartsheet, Google Ads Search and Display Certification and Adobe Creative Suite.
Compensation and Benefits
Salary offered is based on factors, including but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance.
(Base Pay Range: $27.00-36.00/hour)
Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being—now and in the years to come—are important to us. Busey’s Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program. In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts. Visit Busey Total Rewards for more information.
Equal Opportunity
Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey’s commitment of delivering service excellence. Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey’s Equal Opportunity Employment.
Unsolicited Resumes
Busey Bank, and its subsidiaries, does not accept any liability for fees for resumes from recruiters or employment agencies ("Agency"), without a binding, written recruitment agreement between Busey and Agency describing the services and specific job openings ("Agreement"). Busey may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contact with any Busey associate is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any associates of Busey with recruiting inquiries or resumes. Busey respectfully requests no phone calls or emails.
