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Open nowPosted 84 days ago

AI产品经理(商家达人营销方向) - 抖音电商

ByteDance19,269 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowAI产品经理(商家达人营销方向) - 抖音电商ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 84 days ago

ByteDance median: 9 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、设计抖音电商商家达人营销产品,围绕券价工具、权益工具等营销场景,深入拆解商家和达人在不同经营阶段的真实营销诉求,设计可落地的产品方案,提升产品使用率与业务效果; 2、探索营销智能化方向,结合AI、算法与策略能力,推动智能托管、营销诊断、策略建议、预算分配、效果复盘等能力建设,帮助商家降低营销操作门槛,提升营销效率与经营效果; 3、建设营销价值度量体系,围绕增量价值,设计并跟进A/B实验,验证营销策略价值,让营销投入“看得见、算得清”; 4、持续关注电商、营销、AI等领域发展趋势,理解新技术在商家营销场景中的应用机会,优化体验与执行效率; 5、协同研发、算法、设计、运营、销售等团队推进项目落地,参与需求分析、方案设计、项目推进、上线验收和效果跟踪,并基于数据表现和用户反馈持续迭代产品。

1、2027届获得本科及以上学历,专业不限,计算机、人工智能、数据科学、统计学、数学等理工科背景优先; 2、对电商、营销、广告、商家经营或AI产品方向有浓厚兴趣,愿意理解业务场景,具备产品意识和市场敏感度; 3、自驱、认真、负责,愿意面对有挑战的业务问题,能在不确定的环境中持续学习和推进工作; 4、具备良好的逻辑思维和问题拆解能力,能够从复杂场景中抓住关键问题,并形成清晰的产品方案或解决思路; 5、具备较强的数据分析能力,能够通过数据发现问题、验证判断并推动产品优化; 6、有策略产品实习或项目经验者优先。

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