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Open nowPosted 3 days ago

音乐宣推运营经理 - 抖音音乐

ByteDance18,604 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now音乐宣推运营经理 - 抖音音乐ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 12 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.8%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.6%30 days
  6. 59.1%60 days
This job: posted 3 days ago

ByteDance median: 12 days open

The posting

团队介绍:团队负责字节跳动中国音乐业务,包括流媒体汽水音乐,抖音音乐、版权内容等相关业务,我们致力于成为具有影响力的音乐平台,成为让用户最容易发现音乐、了解音乐、进行音乐表达和创作、围绕音乐交流的社区。

1、负责音乐类机构(厂牌方、宣传推广公司、版权机构)的宣传推广合作拓展、洽谈与签约,搭建并完善对外合作体系,与行业版权方建立长期、稳定、深度的宣传推广框架合作,并持续挖掘机构重点项目、新歌及艺人合作机会; 2、负责音乐内容热点及潜力内容发掘,持续跟踪站内音乐趋势、艺人动态、短视频热点、用户消费变化及行业事件,识别具备增长潜力的歌曲、艺人和内容项目,并形成可执行的宣传推广及站内承接方案; 3、结合歌曲生命周期及用户消费路径,协同汽水音乐站内运营团队,对重点歌曲进行站内承接和持续经营,通过歌单、榜单、搜索、推荐位、专题、活动等方式提升内容曝光、播放、收藏、关注及付费转化,推动抖音热度向汽水音乐站内长期消费转化; 4、结合行业反馈、歌曲数据表现及用户行为,与产品、产品运营、算法等团队协同,持续沉淀歌曲×达人匹配策略、资源打包策略、流量策略、热点识别策略及站内分发策略,推动相关策略产品化、标准化,持续优化平台营销产品及内容运营效率; 5、对重点项目进行全链路数据复盘,关注曝光、互动、播放、搜索、收藏、关注、站内转化、收入等核心指标,识别宣传推广及内容分发中的关键问题,持续优化资源投入效率及内容增长方法论。

1、本科及以上学历,1年以上音乐内容推广、音乐平台运营或内容平台运营经验,对抖音音乐内容生态、流媒体站内运营及行业营销趋势有较深入理解,能够快速识别热点和潜力内容,并沉淀为可复用方法,有爆款歌曲营销或重点音乐项目运营案例者优先; 2、具备较强的音乐内容判断力和热点敏感度,能够结合用户数据、平台趋势、艺人及歌曲特征判断内容潜力,对新歌、艺人、音乐热点有持续关注和独立判断; 3、掌握较丰富的音乐机构资源,包括厂牌方、宣传推广公司、版权机构等,具备突出的商务谈判、客户沟通及复杂项目推动能力; 4、熟悉平台内容运营及流量分发逻辑,了解推荐、搜索、榜单、歌单、活动、资源位等常见站内运营机制,有音乐流媒体或内容平台站内运营经验者优先; 5、数据驱动,能够围绕曝光、点击、播放、互动、收藏、关注、转化及收入等指标进行分析和复盘,并通过数据持续优化宣传推广和内容运营策略; 6、目标导向,具备良好的结构化思考、表达和跨团队协同能力,能够与产品、算法、产品运营、商务及内容团队高效合作。

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