The posting
Automotive Sales Consultant
Canton Ford – Canton, TX Full-Time | $60,000–$80,000 Annually
Build Your Career at Canton Ford
Canton Ford is growing, and we're looking for motivated, competitive, and customer-focused Sales Consultants to join our team.
Expected Pay Range: $60,000–$80,000 annually, based on performance.
You don't have to be a lifelong car salesperson to succeed here. We're looking for people who can communicate, build relationships, follow a process, and take care of customers. Automotive sales experience is a plus, but we're willing to train the right person with the right attitude and work ethic.
At Canton Ford, we combine the opportunities of a professional Ford dealership with the hometown, family-style atmosphere of East Texas.
Position Summary
The Sales Consultant is responsible for helping customers select and purchase new and pre-owned vehicles while delivering an exceptional customer experience from the initial conversation through delivery and beyond.
Successful Sales Consultants at Canton Ford are expected to build relationships, develop repeat and referral business, maintain consistent follow-up, understand our products, and represent the dealership professionally in every interaction.
What You'll Do
- Greet customers and establish a professional, comfortable buying experience
- Identify customer wants, needs, budget, and vehicle preferences
- Assist customers in selecting new and pre-owned vehicles
- Conduct professional vehicle demonstrations and test drives
- Maintain strong knowledge of Ford vehicles, technology, features, and available programs
- Present vehicle options clearly and professionally
- Follow the Canton Ford sales process from initial contact through vehicle delivery
- Follow up with internet leads, phone opportunities, and showroom customers
- Maintain consistent communication with unsold prospects
- Build repeat and referral business through outstanding customer service
- Utilize the dealership CRM to document customer activity and follow-up
- Respond to leads quickly and professionally
- Complete required Ford product and sales training
- Maintain contact with customers after the sale
- Ask satisfied customers for referrals and reviews
- Work with Sales Management and the Finance Department to provide a smooth purchasing experience
- Represent Canton Ford professionally both inside and outside the dealership
What We're Looking For
- Strong communication and people skills
- Positive attitude and professional appearance
- Competitive and self-motivated personality
- Strong work ethic and dependable attendance
- Ability to follow a proven sales process
- Comfortable communicating by phone, text, email, and in person
- Willingness to learn Ford products and technology
- Ability to work in a fast-paced, performance-driven environment
- Strong follow-up and organizational skills
- Customer-first mentality
- Coachable and willing to accept feedback
- Ability to work as part of a team
- Valid driver's license and acceptable driving record
Automotive sales experience is preferred but not required.
No Automotive Sales Experience? That's Okay.
Some of the best sales professionals come from outside the automotive industry.
Candidates with backgrounds in retail, hospitality, restaurants, wireless sales, insurance, real estate, customer service, outside sales, and other performance-driven industries are encouraged to apply.
If you're comfortable talking with people, willing to learn, motivated by your results, and serious about building a career, we want to meet you.
Performance Expectations
Canton Ford Sales Consultants are expected to consistently focus on:
- Monthly vehicle sales
- Lead response and follow-up
- Appointment setting
- Appointment show rate
- Demonstration and test-drive opportunities
- Closing percentage
- CRM utilization
- Customer satisfaction
- Online customer reviews
- Repeat and referral business
- Ford product knowledge and training
- Professional vehicle delivery
- Consistent prospecting and follow-up activity
Compensation & Benefits
- Expected annual pay range of $60,000–$80,000, based on performance
- Performance-based compensation
- 401(k)
- Medical insurance available
- Dental insurance available
- Vision insurance available
- Life insurance available
- Ford product and sales training
- Professional development
- Career advancement opportunities
- Supportive Sales Management
- Large selection of new Ford and pre-owned vehicles
- Professional, team-oriented environment
- Long-term career opportunity with a growing dealership
More Than Selling Cars
At Canton Ford, we don't want our Sales Consultants focused on making one sale. We want them focused on creating one customer who comes back for years.
That means treating people right, communicating honestly, following through on commitments, knowing your product, and making the buying experience as straightforward as possible.
Our reputation in the community matters, and every Sales Consultant plays a role in protecting it.
Why Canton Ford?
We're looking for people who want more than another sales job.
We're building a team of professionals who want to develop their skills, increase their earning potential, build a customer base, and create a long-term career in the automotive industry.
You'll have the opportunity to represent Ford while working in the East Texas hometown environment that makes Canton Ford different.
If you're competitive, coach-able, motivated, and good with people, we'd like to talk to you.
Apply today and start building your career at Canton Ford.
Canton Ford Canton, Texas
Job Type: Full-time
Expected Pay: $60,000–$80,000 per year, based on performance
Benefits: 401(k), medical, dental, vision, and life insurance available
Experience: Sales or customer service experience preferred; automotive experience is not required.
License: Valid Driver's License required
Canton Ford is an Equal Opportunity Employer.
