Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 7 days ago

VP, Strategy- Audience and Channel Planning

Canvas Worldwide11 open roles

Pay
$185,000 – $200,000 a year
Where
El Segundo, CA
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowVP, Strategy- Audience and Channel PlanningCanvas Worldwide · El Segundo, CA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Canvas Worldwide's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Canvas Worldwide postings stay open a median of 32 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 7 days ago

Canvas Worldwide median: 32 days open

The posting

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

THE ROLE

The VP, Audience and Channel Planning is responsible for leading integrated planning across teams for Hyundai, acting as one of the primary contacts for senior clients and overseeing the implementation and execution of integrated, cross-channel media plans. This role requires a digitally native strategist who understands how, audience systems, identity signals and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy. The role drives the development of integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Hyundai brand. Audience and Channel planning is measurement minded by design, grounded in clear signals, audiences, learning agendas, and demonstrable business impact. KEY RESPONSIBILITIES

Audience and Channel Planning Leadership

  • Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
  • Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
  • Working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans Partners with analytics to ensure channel and audience frameworks are built based on latest performance data

Integration & Innovation

  • Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
  • Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
  • Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.

Client Leadership & Industry Engagement

  • Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.
  • Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
  • Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
  • Partners with analytics on post-campaign and ongoing analysis and reporting, translating results into actionable recommendations for future initiatives.

People Leadership

  • Lead and develop a high performing team, fostering curiosity, collaboration, and analytical rigor.
  • Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
  • Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
  • Ensure ongoing training and development for team members in media strategy and execution.

QUALIFICATIONS

  • Proven ability to lead integrated media strategy at a national or global scale.
  • Strong experience partnering with agencies/partners to develop innovative, integrated ideas.
  • Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
  • Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
  • Excellent written and verbal communication skills. Strong leadership, organizational, and relationship building capabilities.
  • Experience collaborating with performance and analytics teams to connect strategy to audiences to measurable outcomes.
  • Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.

EXPERIENCE & EDUCATION

  • 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches
  • Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
  • 5+ years managing and developing teams.

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Canvas Worldwide's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Canvas Worldwide's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Canvas Worldwide's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.