The posting
Manager, Channel Manager: Social Media
We’re looking for an experienced Channel Manager to oversee the strategy and execution of our social media funnel. The right candidate will have deep experience in member communications and engagement, a keen interest in—and awareness of—all things social media related, and will be highly organized. They will need to work across the business, with a variety of stakeholders, and should thrive in a fast-paced environment.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion and belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas—and are routinely recognized as one of the best companies to work for.
Key Responsibilities
- Overseen by the Channel Lead, develop and execute channel strategy, including defining platform plans, audience priorities, content pillars, and testing opportunities aligned with broader marketing objectives.
- Lead ideation, shape hooks, pacing, sequencing, captions, and asset selection. Perform hands-on editing where appropriate and provide actionable feedback on more complex work.
- Manage the calendar, balancing ongoing brand storytelling with events, member experiences, talent, partnerships, and timely cultural opportunities.
- Work with event, talent, and partnership stakeholders on pre-event, live, and post-event storytelling. Coordinate social deliverables, asset access, usage permissions, and disclosures.
- Schedule and publish through Sprinklr and native tools, conduct quality assurance, monitor engagement, and manage responses and escalations within established guidance.
- Coordinate reviews, resolve feedback with relevant stakeholders, secure required sign-offs, and maintain approval records before publication.
- Measure and improve performance by recommending KPIs, maintaining reporting, interpreting dashboards and native analytics, and turning findings into improvements to creative, programming, and publishing.
- Participate as the Channel Manager in a collaborative cross-functional team (business partners, creatives, legal, compliance, etc.) and work with them to provide strategic and tactical thought partnership to effectively drive project delivery.
- Champion the brand, ensuring that all representations of our products (claims, imagery, copy, etc.) are in line with voice and style guides.
- Leverage problem solving and influencing skills to deliver on intent.
- Employ excellent communication skills essential for interacting with key stakeholders at all levels across the company to manage, inform, and influence outcomes.
This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.
Ideal Candidate:
- Has experience leading social media in large organizations, along with a proven ability to develop social media strategy in new spaces, as well as hands-on execution.
- Proven ability to build social media plans, editorial frameworks, content calendars, and actionable recommendations.
- Sprinklr experience across publishing, scheduling, community management, monitoring, analytics, and reporting, including interpreting dashboards and identifying reporting needs.
- Strong social editing skills, including short-form video storytelling, pacing, sequencing, captions, and asset adaptation.
- Strong working knowledge of Instagram and LinkedIn, including audience behavior, distribution, engagement, and measurement.
- Sound independent judgment around publishing, sensitive information, community issues, and escalation.
- Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Detailed-oriented with strong prioritization skills; able to learn and adapt.
- Highly effective communication skills with outstanding writing and presentation abilities.
Basic Qualifications:
- Bachelor’s Degree or Military Experience
- At least 5 years of experience within an agency or client side handling social media strategy, with experience managing social media channels
Preferred Qualifications:
- Masters degree in marketing or business
- 2+ years experience in luxury, hospitality, travel, lifestyle, membership, financial services, or another environment requiring strong editorial and reputational judgment
- 6+ years experience supporting paid social campaigns, including creative development, optimization, reporting, and associated community management
- 6+ years experience with enterprise workflow systems, and familiarity with content-management platforms
- 6+ years experience coordinating agencies, production partners, or freelancers
At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $151,900 - $173,400 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
