The posting
Senior Manager, SEO Marketing| Retail Bank
The Capital One Consumer Bank Marketing team is a growing group looking to bring in new, excited marketers who are passionate about driving business performance. The SEO program is part of the Performance Marketing organization and consists of numerous workstreams:
- AEO/GEO
- Traditional SEO
- Content marketing and on-page optimizations
- Technical improvements (tSEO)
- Integrated digital strategy across paid and organic
The SEO Marketing Senior Manager role will be responsible for leading and bringing our SEO program to life across these workstreams. This is a critical leadership role responsible for setting the vision, developing the strategy, and leading the team that acquires customers for Bank products and services through search, consideration and content marketing.
You won't just be managing content; you'll be building a center of excellence. You will be Retail Banks’ go-to expert for SEO, combining deep technical knowledge with a strong business acumen to influence product roadmaps and marketing initiatives. You will lead and mentor a high-performing team, fostering their growth while holding them to the highest standards. If you are a passionate people leader who loves to translate complex search data into a compelling vision that drives business results, all while focusing on real people and Customers, this is your opportunity to make a lasting impact.
Key Responsibilities
This role is built on three core pillars: strategic vision, inspirational leadership, and cross-functional influence.
Strategic Leadership & Vision
- Own the Roadmap: Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank designed to increase market share, drive high-quality traffic, and generate new customer accounts.
- Identify Growth Levers: Conduct enterprise-level analysis of the competitive landscape, total addressable market (TAM), and emerging search trends to uncover and prioritize significant growth opportunities.
- Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation and enterprise-wide influence
- Drive Integration: Serve as the strategic lead for integrating SEO with all other marketing channels, including Paid Search, Affiliate Marketing, and PR to create a cohesive and powerful customer acquisition engine.
- Set the Standard for Success: Define ambitious team goals and KPIs that align directly with business objectives. Establish a rigorous testing and experimentation framework to continuously innovate and improve performance.
- Agency Management: Direct a third party digital marketing agency on our objectives for this scope and partner with them on execution of a full-year marketing plan.
Team Leadership & Development
- Lead & Mentor: Directly manage, coach, and develop a team of talented associates. Provide clear direction, consistent feedback, and dedicated support for their career growth and professional development.
- Cultivate Excellence: Foster a high-performing team culture rooted in curiosity, data-driven decision-making, and a relentless focus on results.
- Manage & Empower: Effectively manage team resources, prioritize workloads, and remove obstacles to empower your team to do their best work.
Cross-Functional Influence & Evangelism
- Be the SEO Voice: Serve as the primary SEO subject matter expert and trusted advisor to senior leaders across the Retail Bank, including partners in Product, Technology, Analytics, Brand Marketing, Enterprise and Corporate Strategy.
- Build Business Cases: Translate complex SEO concepts and data into clear, compelling business cases and strategic recommendations that resonate with executive audiences.
- Embed SEO Best Practices: Build powerful, collaborative relationships across the organization to ensure SEO is a key consideration in all digital product development and content initiatives from the very beginning.
- Communicate Impact: Regularly present on SEO performance, strategic initiatives, and the competitive landscape to senior leadership, clearly articulating the business impact of your team's efforts.
This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.
Basic Qualifications:
- Bachelor’s degree or military experience
- At least 7 years of digital marketing experience
- At least 2 years of people leadership experience
Preferred Qualifications:
- 8+ years of SEO marketing experience
- Masters Degree in Business Administration
At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer).
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
Wilmington, DE: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
