The posting
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
We hope that's you.
About the Role
As a Performance Creative Strategist (f/m/d), you'll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social.
Following Hims & Hers’ acquisition of Eucalyptus, we’re bringing together two digital healthcare businesses with a shared ambition to make high-quality, personalised healthcare more accessible. As part of this integration, you’ll play an important role in shaping how our brands and products show up in Germany — helping translate local customer insight into creative that resonates, performs, and scales.
Sitting at the intersection of consumer psychology, creative development, and performance marketing, you’ll own the creative strategy and experimentation roadmap for Germany. You’ll identify the messages, formats, and ideas most likely to resonate with customers, translate them into compelling briefs and scripts, and use performance data to guide what we create next.
This is a hands-on role for someone who is equally comfortable developing a new advertising concept, refining a script, and investigating why one creative outperformed another. You’ll work closely with designers, editors, creators, media buyers, and cross-functional teams across Eucalyptus and Hims & Hers to build a creative engine that gets smarter and more effective over time.
Your work will sit at the heart of the Eucalyptus × Hims & Hers integration in Germany, giving you the opportunity to help shape how we bring together customer insights, creative capabilities, and performance expertise across both organisations.
What you'll do
- Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok and YouTube in scope).
- Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
- Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.
- Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.
- Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance - not just aesthetics.
- Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.
- Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.
About You
You're a performance-minded creative strategist who thrives at the intersection of paid social, customer insight, and creative execution, with a deep understanding of the German market.
- Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social.
- Proven ability to write exceptional creative briefs that designers and copywriters can execute against, and that consistently unlock winning ads.
- German fluency (B2+), with a strong understanding of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences.
- Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.
- Comfortable working with UGC creators and performance-led content, from briefing and iteration through to reviewing results.
- Highly collaborative, pragmatic, and comfortable with ambiguity. You thrive in fast-moving environments where priorities shift based on performance data.
- Experienced in systematic creative testing, by building frameworks, message hierarchies, and structured experiments rather than one-off ideas.
- Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection.
Why Join Us
- Make a real impact: help thousands of patients in Germany improve their health and quality of life
- High-performing, mission-driven team: join a team building Germany's leading digital healthcare brand
- Flexible hybrid working: we work 3 day a week in Berlin
- Equity: a real stake in the business through our employee stock program
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
