The posting
ABOUT TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members globally and rapidly growing
- Over $300 million raised in funding
- 3,000 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About the Team
This role sits within Tide’s Credit CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.
What We’re Looking For
We’re looking for a detail oriented, curious, explorative, and commercially focused CRM Manager with a strong background in CRM Marketing. You’ll have a proven track record of developing and executing CRM strategies that drive product adoption and increase customer lifetime value.
You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. You’ll be equally at home building automations and working with immediate stakeholders to take the story of performance to the business.
What You’ll Be Doing
As CRM Manager – Tide Credit, you will:
- Inherit an excellent base line communications programme that you’ll be tasked to expand, drive and optimise through ever-increasing personalisation, segmentation and automation
- Lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets
- Analyse campaigns and report out to immediate stakeholders on trends and recommendations. Use data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
- Implement highly targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value
- Have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies
- Collaborate closely with Product, Content, BI and other Marketing teams to align CRM initiatives with company-wide goals
- Drive and deliver cross-functional initiatives to enhance the member experience and grow Tide credit
- Work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership.
What Makes You a Great Fit
- 3+ years of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units
- You’ve developed and delivered CRM programms, demonstrating proven results against targets
- You have hands-on experience with CRM platforms e.g. Salesforce, Adobe Campaign, and an understanding of HTML and SQL
- You have experience handling campaign data from different sources using BI tools e.g. Looker, Quantum Metrics, and experience turning this data into strategic insights
- You have experience in A/B and MVT testing, along with segmentation and targeting
- You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical stakeholders: excellent spoken and written English
- You are hands-on, delivery oriented, and results-driven, with the ability to handle multiple projects and adapt to changing priorities
- You may have worked in Financial Services, start-ups, credit/lending or tech space
- You have a curious nature, great organisational skills and impeccable attention to detail
Our Tech Stack
(You don’t need to master all of these — but you should be excited to learn.)
- Salesforce Marketing Cloud
- Jira
- Looker
- Litmus
What You’ll Get in Return
At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.
With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.
In addition, you’ll receive:
- Competitive Compensation
- Time Off – Generous annual leave on top of bank holidays.
- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
- Health Insurance – Private family insurance with additional OPD coverage and top-up options.
- Life & Accident Cover – Comprehensive accidental and life insurance protection.
- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
- Volunteering & Development Days – Paid days annually for volunteering or personal growth.
- Learning & Development – Annual budget for books, courses, coaching, and more.
- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
- Home Office Setup – Contribution towards setting up your home office
- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
- Snacks & Meals – Office perks with snacks, coffee, tea, and lunch
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected] Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
