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Open nowPosted today

Senior Manager, Marketing & Communications

CAREERSTAR INTERNATIONAL PTE. LTD.

Pay
SGD 6,000 – SGD 7,000 a month
Where
Singapore
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Your applicationOpen nowSenior Manager, Marketing & CommunicationsCAREERSTAR INTERNATIONAL PTE. LTD. · Singapore

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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted today

The posting

Working Days：5 Days Working Hours：9am to 6pm Location：Telok Ayer

Job Description

The Senior Manager, Marketing & Communications oversees marketing and communications activities, student recruitment support, education agent engagement, bilingual content development and website operations for a private education institution.

The role requires hands-on experience in marketing campaign execution, website content management, creative production and quality assurance of institutional and recruitment communications.

Responsibilities

  • Manage communications and relationships with local and overseas education agents.
  • Coordinate agent onboarding, training, documentation and updates.
  • Ensure recruitment partners receive accurate programme, fee, admission and institutional information.
  • Review agent promotional materials and maintain relevant documentation.
  • Plan and execute digital and offline student recruitment campaigns.
  • Coordinate education fairs, recruitment events and promotional activities.
  • Monitor campaign effectiveness and prepare marketing performance reports.
  • Verify programme, partner, certification and graduate outcome claims before publication.
  • Maintain the institution's website using WordPress or an equivalent CMS.
  • Create and update website pages, programme information, admission details, fees and promotional content.
  • Conduct website reviews and coordinate content corrections and technical maintenance.
  • Apply basic SEO and web analytics practices.
  • Develop, translate, edit and proofread marketing content in English and Chinese.
  • Design brochures, advertisements, social media content, website graphics, presentations and recruitment materials.
  • Maintain consistent branding and approved messaging.
  • Review marketing, advertising, recruitment and website materials against applicable PEI regulatory requirements, EduTrust GD4 and institutional policies.
  • Maintain records of marketing approvals, published materials and revisions.
  • Monitor relevant regulatory changes and coordinate necessary content updates.
  • Escalate potential compliance concerns to management before publication.

Job Requirements

  • Diploma or Degree in Marketing, Communications, Business, Media, Public Relations or related disciplines, or equivalent relevant experience.
  • Relevant experience in marketing, communications, education-agent management or student recruitment.
  • Experience in Singapore's private education sector is preferred.
  • Strong written and spoken English and Chinese proficiency to prepare and review bilingual marketing content and communicate with English- and Chinese-speaking education agents, students and stakeholders.
  • Hands-on experience in CMS website administration, preferably WordPress.
  • Proficiency with Canva, Adobe Creative Suite or equivalent marketing design tools.
  • Knowledge of digital marketing, social media, campaign management and content development.
  • Knowledge of SEO, website analytics, HTML/CSS or responsive web design would be advantageous.
  • Familiarity with EduTrust and PEI marketing requirements is preferred.
  • Strong stakeholder-management, organisational and communication skills.
  • Ability to independently manage deadlines, maintain accurate documentation and follow internal approval procedures.

We regret that only shortlisted candidates will be notified.

Careerstar International Pte Ltd

EA License No: 03C3254

EA Personnel No: R23115696

EA Personnel Name: Chin Lee Wei

Posting text belongs to the employer. Removal requests: contact us.

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