Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 48 days ago

Brand Manager II, Demand Generation

Carhartt151 open roles

Where
5750 Mercury Dr, Dearborn, MI 48126, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand Manager II, Demand GenerationCarhartt · 5750 Mercury Dr, Dearborn, MI 48126, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Carhartt's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

15.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.4%1 day
  2. 6.5%3 days
  3. 15.1%7 days
This job: posted 48 days ago

The posting

Position Details: Title: Brand Manager II, Demand Generation and Account Based Marketing (ABM) Department: Marketing Reports to: Sr. Manager, Marketing - CCG Location: Dearborn Job Classification: Remote FLSA Status: Exempt Job Band: Professional Job Summary The Brand Manager II, Demand Generation & ABM is responsible for developing and executing integrated media strategies that drive brand awareness, consideration, and customer acquisition for Carhartt Company Gear. This role leads media planning, investment strategy, agency management, and the evolution of Marketing Cloud Account Engagement (MCAE) programs designed to strengthen relationships with target customer segments and strategic accounts.   Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create. Associate Responsibilities

Develop integrated B2B media strategies and Marketing Cloud Account Engagement strategies that support brand awareness, consideration, product demand, customer acquisition and long-term customer engagement goals for Carhartt Company Gear Partner with the leader of B2B Marketing to define annual and seasonal marketing priorities and investment strategies aligned to business priorities and budget objectives Lead media planning in coordination with brand and channel partners to activate B2B brand support across paid, owned, and partner channels while ensuring alignment with B2B engagement objectives and the broader B2B marketing strategy   Build and lead Carhartt Company Gear’s Marketing Cloud Account Engagement initiatives targeting priority industry segments and strategic end users through coordinated media, content, and marketing touchpoints Collaborate closely with Sales, B2B Brand Marketing, Creative, Digital Commerce, and media teams to deliver consistent customer experiences and cohesive messaging throughout the Decision Maker journey Establish audience segments, targeting, and engagement approaches that leverage B2B insights, market trends, and business priorities to improve campaign effectiveness Own media budget planning, forecasting, investment allocation, and performance optimization to maximize marketing effectiveness and business impact Own the execution of program campaigns across media and MCAE with the agency execution teams Align with the agency execution teams to develop measurement frameworks and KPIs to evaluate campaign Manage and own the media and MCAE agency and budget support for on-time and on-budget delivery Lead cross-functional project management across multiple initiatives, ensuring clear priorities, effective communication, timely execution, and alignment against organizational goals.

  Required Education

Bachelor’s degree in relevant field or equivalent years of work experience may be considered in lieu of degree  MBA or advanced degree preferred Relevant certifications in digital marketing, media, demand generation, account-based marketing (ABM), or integrated marketing preferred.

  Required Skills & Experience

8+ years of B2B marketing, media or demand generation experience inclusive of the following:

3+ years of experience leading media planning and investment strategies across digital and traditional channels

B2B Media or Marketing Cloud Account Engagement background required Strong background with the apparel, retail, or consumer product industry preferred

Demonstrated experience developing and executing integrated marketing programs that support complex B2B buying cycles and multiple stakeholder decision-makers Experience building account engagement, ABM, customer lifecycle, or demand generation programs that align marketing activities with sales objectives Proven ability to leverage audience segmentation, customer insights, intent signals, and performance data to drive marketing effectiveness and business outcomes Experience managing agency partners, external vendors, and cross-functional teams in a highly collaborative environment Strong background in campaign measurement, attribution, reporting, and optimization using marketing analytics and business intelligence tools Experience managing and optimizing a multi-million-dollar marketing budget and media investment Proven success presenting strategic recommendations, performance insights, and business cases to senior leadership

  Physical Requirements and Working Conditions

Remote environment Some travel required (up to 25%)

Carhartt is a tobacco free workplace

#LI-REMOTE

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Carhartt's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Carhartt's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Carhartt's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.