Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 32 days ago

Head of Integrated Marketing & Campaigns

carlyle51 open roles

Where
New York, NY
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowHead of Integrated Marketing & Campaignscarlyle · New York, NY

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on carlyle's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. carlyle postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 32 days ago

carlyle median: 1 days open

The posting

Carlyle is seeking a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role will be responsible for orchestrating the firm’s global campaign strategy - integrating brand, content, and channel activation to drive measurable impact, engagement, and performance across priority audiences.

This leader will translate firm strategy into cohesive, insight-led marketing programs that elevate Carlyle’s brand, support capital formation, and strengthen stakeholder engagement globally. The role requires deep expertise across brand development, global advertising, media strategy and planning, and multi-channel execution - with a strong understanding of private markets and institutional investor audiences.

In-Office Requirement: 4 days per week* Develop and lead global, multi-channel marketing campaigns aligned to firm priorities, fundraising objectives, and brand strategy. * Translate enterprise narratives into integrated programs spanning paid, owned, and earned channels. * Ensure consistent messaging and creative excellence across regions, business segments, and investment strategies. * Partner closely with Brand, Communications, and Investment Teams to align campaign ideation with firm positioning. * Integrate thought leadership, product marketing, and corporate storytelling into cohesive 360° activation strategies. * Maintain rigorous brand governance while enabling creative innovation. * Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms. * Establish performance frameworks and KPIs to measure engagement, brand lift, and business impact. * Optimize media allocation and channel mix to drive efficiency and ROI. * Develop campaigns tailored to a range of investor types from institutional to wealth channel (advisors, UHNW/HNW individuals, family offices) * institutional investors, private wealth channels, consultants, and portfolio company stakeholders. * Demonstrate fluency in private markets offerings and concepts to ensure strategic alignment with fundraising cycles and product launches. * Lead end-to-end campaign execution from ideation through launch and post-campaign analysis. * Oversee agency partners and internal teams to ensure seamless delivery. * Implement structured planning, budget management, and reporting processes.Education & Certificates

* Bachelor’s degree, required * Concentration in Marketing, Business or a related field, preferred * Master’s or MBA preferred

Professional Experience

* 12+ years of overall relevant experience, required * Marketing leadership experience, ideally within asset management, private markets, financial services, or a similarly complex B2B environment. * Proven experience concepting, developing and executing global integrated advertising campaigns. * Deep expertise in media strategy, planning, and performance optimization. * Managing significant media budgets across paid digital, programmatic, social, search, and premium media partnerships, with accountability for ROI, performance measurement, and optimization across channels.

Competencies & Attributes

* Strong understanding of private markets and institutional investor audiences. * Experience leading cross-functional teams in a global matrixed organization. * Demonstrated ability to operate at both strategic and executional levels. * Exceptional communication and stakeholder management skills.

Benefits/Compensation The compensation range for this role is specific to New York, NY and takes into account a wide range of factors including but not limited to the skill sets required/preferred; prior experience and training; licenses and/or certifications.

The anticipated base salary range for this role is $220,000 to $250,000.

In addition to the base salary, the hired professional will enjoy a comprehensive benefits package spanning retirement benefits, health insurance, life insurance and disability, paid time off, paid holidays, family planning benefits and various wellness programs. Additionally, the hired professional may also be eligible to participate in an annual discretionary incentive program, the award of which will be dependent on various factors, including, without limitation, individual and organizational performance.

Due to the high volume of candidates, please be advised that only candidates selected to interview will be contacted by Carlyle.

​

​

​

Who We Are

When people, ideas, and capital come together, opportunity expands across private markets. At Carlyle, this belief has shaped how we invest for decades, fueling growth for companies and delivering performance for investors.

Visit our website to learn more about our firm and the ways our platform is shaping private markets.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against carlyle's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on carlyle's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    carlyle's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.