The posting
Catapult is building the future of sports performance technology, with a mission to Unleash the Potential of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it. Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing.
We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.
Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success.
WE WANT PEOPLE WHO ARE PASSIONATE ABOUT PRODUCT MARKETING
We are looking for a results-driven and strategically minded Senior Product Marketing Manager to lead the positioning, go-to-market execution for Catapult’s Tactics & Coaching (T&C) product portfolio across American Football, Basketball, and Ice Hockey.
Based in Boston, you'll own go-to-market for Catapult’s Tactics & Coaching (T&C) product portfolio, developing clear positioning and value propositions, and driving launches that contribute to pipeline and revenue. You will partner closely with Product and Sales to ensure T&C solutions are clearly positioned in the market and that campaigns and product launches are effective in driving demand and revenue. In addition, you will help define the processes, standards and operating rhythms that support consistent and high-quality product marketing execution across the portfolio.
This role suits someone who blends strong storytelling with a commercial mindset - able to write compelling positioning and messaging, and turn that into campaigns that run effectively and drive results.
WHAT YOU’LL DO
Vertical Ownership – Tactics & Coaching
- Own go-to-market launch strategy and execution for Tactics & Coaching products
- Develop and maintain clear positioning and value propositions for the T&C portfolio
- Build and maintain vertical messaging architecture that communicates product value to target audiences
- Monitor and maintain competitive intelligence and positioning across the T&C market landscape
- Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements
- Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging
PMM Governance & Standards
- Own the T&C launch governance process, ensuring launches are coordinated effectively across teams
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
- Ensure cross-vertical messaging consistency across product marketing outputs
- Define and uphold the quality bar and best practices for Product Marketing deliverables
WHAT YOU’LL NEED
- Extensive experience in Product Marketing, Product Management or related GTM roles. You have likely gained experience through working in a similar role already in a scale-up or start-up environment, working directly with Founders, or senior leadership and owning initiatives end-to-end
- Strong ability to translate complex technology into clear and compelling customer value propositions
- Strong writing skills
- Strong organisational skills with the ability to coordinate cross-functional teams
- Commercial mindset with interest in market dynamics and competitive positioning
- Willingness to travel and support events outside standard business hours when required
WHAT YOUR SUCCESS WILL LOOK LIKE
- In 6 months’ time
- T&C product positioning and messaging are clearly defined and consistently used across GTM activities
- Product launches are well coordinated and delivered with clear ownership and timelines
- PMM frameworks and working practices are established across the team
- In 12 months’ time
- T&C products have strong and differentiated market positioning
- Launch planning and sequencing across the portfolio is coordinated and predictable
WHY CATAPULT?
- We have amazing people. We promise you’ll work with some of the most ambitious, intelligent people in an exciting industry, and do some of the best work of your life.
- We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary.
- We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance.
- Our workforce spans more than 32 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness.
- We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to improve. There is an unlimited opportunity to grow, do more, and do better.
Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!
Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do.
The target Total Compensation range for this position is $84,819 - $195,084 per year. This range is inclusive of base salary and a target incentive plan (which may include equity, commission, or other bonus structures).
Your specific compensation within this range will be determined by factors such as your geographic location, relevant experience, and job-related skills.
In addition to this compensation, Catapult also offers generous paid leave and recognized company holidays, and the opportunity to participate in our comprehensive benefits package, including Health, Dental, and Vision insurance, and 401(k) retirement plan with company match.
All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.
