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Open nowPosted 300 days ago

Performance Marketing Specialist

Centena42 open roles

Where
Kochi
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Your applicationOpen nowPerformance Marketing SpecialistCentena · Kochi

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This job: posted 300 days ago

The posting

Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads)

Requirements:

  • 3–5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads.
  • Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy.
  • Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4.
  • Proficient in ad copywriting, creative briefing, and collaboration with design teams.
  • Excellent analytical, project management, and communication skills.

Key Responsibilities:

1.Google Ads Campaigns

  • Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max.
  • Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions.
  • Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager.
  • Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS.

2.LinkedIn Ads (B2B Focus)

  • Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers.
  • Develop and manage job-title, industry, company-size, and ABM-based targeting strategies.
  • Optimize lead generation campaigns to reduce CPL and improve lead quality.
  • Align LinkedIn campaigns with sales goals and B2B funnel stages.

3.Meta Ads (Facebook & Instagram)

  • Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives.
  • Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting.
  • Optimize creatives, placements, and bidding strategies for campaign effectiveness.
  • Track performance through Meta Events Manager and troubleshoot pixel tracking issues.

4.Analytics & Reporting

  • Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
  • Generate weekly and monthly reports with insights and recommendations.
  • Conduct full-funnel analysis and multi-channel attribution modeling.
  • Use data to guide budget allocation and scaling decisions.

5. Analytics & Reporting

  • Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
  • Generate weekly and monthly reports with insights and recommendations.
  • Conduct full-funnel analysis and multi-channel attribution modeling.
  • Use data to guide budget allocation and scaling decisions.

6.Campaign Strategy & Execution

  • Plan and execute full funnel paid campaigns aligned with business objectives.
  • Coordinate with creative, content, and web teams to develop ad assets and landing pages.
  • Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals.
  • Maintain testing frameworks and implement continuous optimizations.
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