The posting
Position Overview
We are looking for a creative, results-driven Digital Marketing Officer to lead digital marketing across our commercial brands—from strategy and content production to publishing and performance analytics. In this role, you will personally deliver campaigns, copywriting, photography, videos, and website updates.
This role relies heavily on AI as a core working requirement. You will proactively leverage approved AI tools daily to maximize output while holding human responsibility for final quality and verification. Odoo is our ERP system of record for managing all marketing work.
Key Responsibilities
• Digital Marketing Ownership: Set brand-specific digital strategies and content calendars. Write, design, schedule, and publish content across LinkedIn, Instagram, Facebook, X, and other approved channels.
• Campaign Management: Plan and execute organic, email, and paid campaigns, product launches, and event coverage. Manage objectives, target audiences, creative testing, and budgets.
• Content & Website Maintenance: Write clear captions, product descriptions, campaign copy, and calls to action. Maintain website copy, images, landing pages, and basic SEO.
• Enquiry & CRM Tracking: Monitor social comments and messages. Record incoming leads and enquiries in Odoo and hand them off to responsible team members.
• Hands-On Photography & Video: Plan shoots, storyboards, and shot lists. Photograph and film factory processes, products, events, and vertical short-form videos. Perform full editing, color correction, audio adjustments, and asset management.
• AI Integration: Use AI daily across research, copywriting, creative concepts, storyboards, transcribing, and analytics. Fact-check and verify all AI outputs before publishing.
• Odoo Operations & Reporting: Use Odoo to log tasks, campaign progress, deadlines, deliverables, timesheets, and enquiries. Deliver concise weekly analytics reports on reach, engagement, costs, and conversions.
Requirements & Qualifications
• Education & Experience: Degree or diploma in Marketing, Communications, Business, or related field (or equivalent practical experience) with ~2–3 years of relevant digital marketing experience.
• Hands-On Creative & Technical Skills: Strong written and spoken English. Proven experience with social media publishing, basic design, photography, video editing, and website content management.
• AI & Tool Proficiency: Practical daily proficiency with generative AI tools, sharp critical judgment to verify outputs, and readiness to learn and use Odoo consistently.
• Work Style: Ability to work independently, prioritize across multiple brands, and manage deadlines without constant supervision.
• Portfolio Requirement: Candidates must present a portfolio of personally produced copy, campaigns, photographs, and videos detailing their specific contributions and results.
Bonus Skills (Optional)
• B2B prospecting, lead qualification, and direct sales experience are welcome bonuses, though not required. Demonstrated sales capability may open opportunities for expanded responsibilities and higher compensation.
Deadline: 25 October 2026
Location: Nairobi, Kenya
Employment Type: Full-time
Work Arrangement: On-site (not remote or hybrid)
Responsibilities
- Set brand-specific strategies and content calendars
- Write, design and publish content on LinkedIn, Instagram, Facebook and X
- Shoot and edit photos and short-form video of products, factory processes, people and events
- Maintain website copy, product information and landing pages with SEO in mind
- Use AI daily, and keep Odoo current for tasks, enquiries, approvals and deliverables
Must Have
- Degree or diploma in marketing, communications, business or a related field, or equivalent experience
- About 2–3 years of digital marketing experience
- Hands-on skills in social publishing, design, photography, video editing and reporting
- Practical AI proficiency and a commitment to using it frequently, with sound judgment checking outputs
- Portfolio of personally produced work, with results and your contribution
Nice to have
- Prior Odoo experience
- Direct sales, B2B prospecting, lead qualification or pipeline ownership (bonus only)



