The posting
Join Choco, where we build and own solutions that reshape a broken food system.
The global food supply chain is inefficient by design. Waste is high, margins are thin, and most distributor order processes are done over the phone, tracked across broad spreadsheets, and based on intuition rather than strong data.
At Choco, we’re changing that. We build software used daily by food distributors and their customers to run their business. It automates orders, reduces errors, and helps operations run faster and more reliably. Because it’s embedded in daily operations, our SaaS platform has immediate, real-world impact, on efficiency, margins, and how businesses run day to day.
Mission
Technology and a great e-commerce experience lie at the heart of our business. Thousands of restaurants order their supplies through Choco every day. You will own a core part of that experience, from how buyers find products to how they place their orders. We’re looking for a Senior Product Manager with a practical approach, strong analytical skills and commercial acumen. You understand what makes digital buying experiences work and turn buyer needs and enterprise customer requirements into scalable product improvements that make ordering easier and drive measurable business growth.
What You’ll Do
- Own a core area of the e-commerce experience across journeys such as product discovery, search, cart, checkout and ordering, shaping its roadmap and driving measurable improvements for buyers and the business.
- Lead a squad of engineers and a designer from discovery to delivery, shipping valuable features at a high pace and quality.
- Talk directly with buyers and enterprise customers to understand their needs, test product ideas, and turn insights into improvements to the buying experience.
- Make data-driven decisions that measurably improve the e-commerce experience and drive business impact, assessing the value of features before and after launch with a focus on conversion rate, average order value, purchase frequency and retention.
- Partner with Sales and Customer Success to win and grow enterprise accounts, from large distributors to manufacturers. Turn customer-specific needs into scalable product capabilities, balancing commercial opportunities with value for the broader customer base.
- Use AI in your daily work and find opportunities to apply it in the buyer experience.
What You Bring
- 5+ years of product management experience in B2B SaaS, including work with enterprise customers.
- Experience building and optimizing customer-facing e-commerce journeys such as product discovery, search, catalog, cart, checkout and ordering.
- A track record of leading a product area end to end, from discovery to delivery, in a scale-up and measurably improving its business results.
- Sharp product sense and prioritization: you can dive deep into detail while keeping the bigger picture in view.
- Strong ownership and flexibility: you thrive in a fast-changing environment, are comfortable with ambiguity, and take full responsibility for results.
- Proven ability to lead through influence, aligning leadership, commercial teams and engineering behind clear decisions.
- Solid business, technical and UX understanding, and a clear view of how product decisions translate into commercial performance.
- A user-centric and data-driven approach, combining regular customer contact with strong analytical skills and the ability to work with data yourself.
- Experience using AI to scale your own work.
- Excellent communication skills: you move easily from technical discussions with engineers to explaining our product vision in a way anyone understands.
- Nice to have: experience in the food industry, wholesale or distribution.
What you get
- Work on digitalizing core operating systems for food distributors, automating orders, sales and payments in a system that still largely runs on calls and spreadsheets.
- Work with an AI product with proven product–market fit, already embedded in distributor workflows and directly affecting order accuracy, speed, and margins.
- Join a global team across 6 countries and 40+ nationalities, building a company that has raised $300M+ and reached unicorn status (~$1.2B valuation) with the ambition to define this category end-to-end.
- In return, you get real ownership, equity, and the support to do your best work, including competitive compensation, health and wellbeing support, and long-term benefits like a sabbatical (all localized by office).
- Collaborate with people who want to own outcomes in a messy, real-world system and make it work at scale.
If you want to work on real problems, take ownership, and raise the bar, we should talk.
Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.
