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Open nowPosted 6 days ago

Senior CRM/Retention Marketing Manager

clearly7 open roles

Where
Spain
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Your applicationOpen nowSenior CRM/Retention Marketing Managerclearly · Spain

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 6 days ago

The posting

About the role

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

  • Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
  • Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
  • Own segmentation: know which user attributes and events we have, and work with product on what's missing.
  • Set up and maintain channel integrations together with engineering.
  • Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
  • Build channel reporting and explain results simply to the team.
  • Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy. What you bring
  • 4+ years in CRM / lifecycle / retention marketing in product companies, including 2+ years owning the channel end-to-end with a revenue KPI.
  • Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
  • Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
  • Solid deliverability and GDPR basics.
  • Strong writing and an ethical, care-driven approach to retention. Who you are
  • Owner: you finish what you start and take on areas nobody owns yet.
  • Systems thinker: you design how the whole channel works, not just the next campaign.
  • Clear communicator: you can explain complex logic simply. Nice to have
  • WhatsApp Business API or push notifications.
  • Experience in health, wellness or mental health products.
  • SQL basics; Mixpanel, Looker or BigQuery.
  • Working across two or more markets/languages.
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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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