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Open nowPosted 3 hours ago

Performance Marketer, Paid Growth

Clera256 open roles

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Your applicationOpen nowPerformance Marketer, Paid GrowthClera · San Francisco
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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Clera postings stay open a median of 6 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 3 hours ago

Clera median: 6 days open

The posting

ABOUT THE ROLE

Own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will lead acquisition hands-on and build a repeatable approach for future apps, with Meta as the primary channel and TikTok as a secondary channel.

WHAT YOU'LL DO

- Manage campaigns in Meta Ads Manager and TikTok Ads, adjusting audiences, offers, and budgets and deciding when to pause or scale tests.

- Write ad hooks and copy, adapt user-generated content into ads, brief creators, and ship a high volume of creative variants each week.

- Track performance beyond the click using mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.

- Evaluate tests within 24 to 48 hours and share a weekly performance readout.

- Work toward a target of approximately $2 CPI at scale for the November launch push.

WHAT WE'RE LOOKING FOR

- Approximately 1 to 5 years of experience, with hands-on ownership of meaningful Meta or TikTok spend for consumer apps or app-install campaigns.

- Experience working directly in Ads Manager and the ability to provide evidence of campaign work.

- Strong ad-writing skills and experience with frequent creative testing, UGC, and creator briefs.

- Comfort with performance data, CPI and downstream activation metrics, and tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.

- Experience growing a subscription app with real users is a plus.

LOCATION

On-site in San Francisco or Palo Alto, California, or remote within the United States.

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