The posting
We turn every customer interaction into an opportunity. We connect conversations, customer data and payments with AI Agents so that companies can deliver personal customer journeys at scale: both online and in person.
“The entire customer journey. One platform”
What we value
Every CM.com colleague, connects to our 4 shared values:
Drive and Lead
You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward.
Grow and Learn
The growth of our colleagues and our customers is our priority. You like to experiment, learn continuously and actively share knowledge and insights with others.
Together and Care
We work together and we believe that diverse perspectives lead to stronger outcomes. You value the social side of work, you show genuine interest and care about one another’s well-being.
Speed and Change
By welcoming AI Agents into our organisation, we fundamentally change how work is done. You are comfortable with change and you love working in a high paced environment.
The Role
As a Marketing Specialist, you will play a key role in planning, executing, and optimizing CM.com’s marketing activities across the Middle East. You will work closely with the regional sales team and our centralized marketing department at our headquarters in Breda, the Netherlands, to strengthen brand awareness, generate qualified leads, and support business growth across the region.
The role requires a strong understanding of digital marketing, content localization, and regional market dynamics, with Arabic language proficiency being a key requirement to effectively engage local audiences. You will adapt global marketing initiatives to the needs of Middle Eastern markets while ensuring alignment with CM.com’s overall brand positioning and business objectives.
Key Responsibilities
Digital Marketing & Campaign Management
- Plan, execute, and optimize digital marketing campaigns across Google Ads, LinkedIn, display advertising, remarketing, email marketing, and other relevant channels.
- Manage the day-to-day performance and optimization of PPC campaigns across CM.com’s websites and relevant brand platforms in the Middle East.
- Develop and optimize social media advertising campaigns to increase brand awareness, promote content, and generate qualified leads.
- Identify and leverage the most effective digital channels to reach target audiences across the region.
Arabic Content Creation & Localization
- Create, adapt, and localize high-quality marketing content in Arabic and English, ensuring that messaging resonates with local audiences and reflects regional business culture.
- Develop industry-specific articles, case studies, thought leadership content, website copy, and campaign materials tailored to the Middle East market.
- Lead the localization and continuous improvement of CM.com’s regional website, including Arabic-language content where appropriate.
- Optimize website content, landing pages, and keyword strategies for Arabic and English search queries to improve visibility, organic traffic, and conversion rates.
- Ensure Arabic marketing content is professionally written, culturally relevant, and aligned with CM.com’s brand voice.
Event Management & Regional Brand Awareness
- Plan, organize, and participate in regional events, trade shows, industry conferences, and customer engagement activities across the Middle East.
- Coordinate event-related marketing campaigns, promotional materials, and post-event follow-ups to maximize engagement and lead generation.
- Represent CM.com at relevant industry events and ensure consistent brand positioning across regional marketing activities.
Sales Collaboration & Lead Generation
- Work closely with the regional sales team to identify target audiences, key accounts, industry priorities, and growth opportunities.
- Develop and execute integrated marketing campaigns that generate qualified leads and support sales pipeline development.
- Support account-based marketing initiatives and targeted campaigns for strategic customers and prospects.
- Track campaign performance and collaborate with sales to measure lead quality, conversion rates, and marketing contribution to revenue.
Global Marketing Alignment & Strategy
- Act as the regional point of contact for CM.com’s centralized marketing department in Breda, ensuring alignment with global campaigns, brand guidelines, and marketing priorities.
- Contribute to the development and execution of the Middle East marketing strategy, adapting global initiatives to local market requirements.
- Monitor regional market trends, digital developments, competitor activities, and customer behavior to identify new marketing opportunities.
- Continuously optimize marketing activities based on performance data, campaign results, and return on investment.
- Proven experience in digital marketing, demand generation, and campaign management, preferably within B2B technology, SaaS, telecommunications, or enterprise solutions.
- Arabic language proficiency is essential, with excellent written Arabic skills for professional content creation, copywriting, and localization.
- Excellent command of English, both written and spoken, to collaborate effectively with global teams.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, PPC, SEO, SEM, email marketing, and social media advertising.
- Experience in website optimization, content marketing, lead generation, and marketing analytics.
- Strong writing, communication, project management, and stakeholder collaboration skills.
- Ability to manage multiple marketing initiatives and work independently in a dynamic, regional environment.
- Experience organizing B2B events, trade shows, and industry conferences is an advantage.
- Familiarity with the Middle East business environment, particularly the GCC markets, is highly desirable.
Key Success Measures
- Growth in qualified marketing leads and sales pipeline contribution.
- Performance and ROI of digital advertising campaigns.
- Growth in website traffic, including Arabic-language search visibility.
- Engagement with Arabic and English marketing content.
- Successful execution of regional events and campaigns.
- Effective collaboration with the regional sales team and global marketing stakeholders.
What we offer
As a CM.com club member, you’ll have the following benefits:
- Onboarding: Join our unique 3-days Global Onboarding program in our Headquarters in Breda, a deep dive into the culture of CM.com.
- Value for work: Participate in our Sales Incentive Plan, rewarding your achievements with bonuses.
- Time off: Recharge with 25 vacation days.
- Own your success: Become a shareholder with our Employee Share Purchase Program.
- Your Development: We support your growth and development through initiatives like the CM Academy, Udemy courses, exclusive meetups with thought leaders, the Young Professional Program, and our own CM Business Adventure (CMBA), ensuring you’re always learning and evolving
- Vitality: Our Vitality Team organizes a year-round vitality program to support a healthy body and mind for all colleagues.
Our diverse perspectives fuel innovation and drive us forward. We welcome everyone, regardless of age, background, or beliefs.
Before you apply
We work on-site, move fast, and expect you to bring your own thinking. Priorities shift, AI is actively changing how we work and we embrace that reality. If that sounds like a great environment to you, we'd love to hear from you.
Note: For this position, we can only consider candidates who already hold a work and residence permit for the UAE.
