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Open nowFirst seen 4 days ago

Brand Manager or Senior Brand Manager

Cobden & Carter International1,048 open roles

Where
Makati City, Metro Manila, Philippines
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Your applicationOpen nowBrand Manager or Senior Brand ManagerCobden & Carter International · Makati City, Metro Manila, Philippines

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Cobden & Carter International's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Cobden & Carter International postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

Cobden & Carter International median: 1 days open

The posting

Duties and Responsibilities:

  1. Manage Brand P&L and portfolio strategy.
  2. Responsible for the business process including qualifying, packaging, pricing, gaining support from the key internal and external stake holders, present, forecasting volume, and getting budget approval.
  3. Conducts analysis and periodical reviews of the brand's sales performance, competitive information, and market conditions to enhance the business, marketplace performance and competitiveness.
  4. Drives product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and profitability of the brand in partnership with trade marketing and sales management team.
  5. Identifies, develops and launches business building programs and products supporting the brand portfolio.
  6. Works proactively with the sales and trade marketing team to identify and develop programs to generate sustainable sales and proper alignment with existing market plans.
  7. Collaborates and builds amazing relationships with key external and internal stakeholders to advance the business marketplace performance
  8. Conceptualize strategic initiatives and implement details of a campaign
  9. Implement projects and execute strategies with cross-functional teams
  10. Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
  11. Monitoring product distribution and consumer reactions through focus groups and market research
  12. Employ research agencies to conduct studies on consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits 

Qualifications:

  • With 5-10 years of work experience in Brand marketing at FMCG industry (snack, beverage, food)
  • College graduate of any 4-year course
  • Amenable to work in an onsite set-up and Monday to Saturday schedule
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  2. 25 readers review it

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    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Cobden & Carter International's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

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  5. Reply with AI

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3×

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