The posting
ABOUT CODEWAY
Codeway builds category-leading consumer AI apps on mobile and web, at global scale.
600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.
Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.
We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.
Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That's the system.
Turns out you can do both.
Move like an indie. Hit like a giant.
ABOUT THE ROLE
Most product roles start with an existing product. This one starts with a blank page.
You’ll join a small, highly autonomous team building a brand-new greenfield AI product from scratch around image and video generation. There is no roadmap to follow, no playbook to copy, and no product-market fit yet. That’s exactly what makes this role exciting.
From day one, you’ll help define what we build, who we build it for, and why it deserves to exist. You’ll spend time talking to users, prototyping ideas, running experiments, evaluating the latest AI capabilities, and learning quickly from what works—and what doesn’t.
AI won’t be a feature you’ll add to an existing product. It will be the foundation of everything you build. You’ll work closely with engineering, design, growth, data, and our AI research teams to explore both frontier proprietary models and open-source technologies, turning breakthroughs in image and video generation into products that people genuinely love using.
This role is for builders.
People who enjoy creating clarity from ambiguity. Who are comfortable making decisions without perfect information. Who care as much about finding the right problem as building the right solution.
The roadmap isn’t written yet.
You’ll help write it.
WHAT YOU'LL DO
◦ Build a new AI product around image and video generation from zero alongside a small cross-functional team.
◦ Discover meaningful user problems through research, observation, and direct conversations.
◦ Turn emerging AI capabilities into simple, intuitive product experiences that solve real user needs.
◦ Build MVPs, launch quickly, validate ideas, and iterate relentlessly based on user feedback and data.
◦ Evaluate the latest image and video generation models, understanding their strengths, limitations, and where they create meaningful product opportunities.
◦ Design experiments that accelerate learning and help the team reach product-market fit faster.
◦ Work closely with engineering, design, growth, data, and AI research to ship continuously.
◦ Balance user value, technical feasibility, model capabilities, and business impact in every product decision.
◦ Help define the long-term direction of a product from its earliest days.
WHAT YOU'LL BRING
◦ You’ve built products from zero to one—whether at an early-stage startup, inside a larger company, or as a founder.
◦ You’re energised by ambiguity and enjoy creating structure where none exists.
◦ You naturally move between strategy and execution. You’re just as happy interviewing users or reviewing AI outputs as you are analysing experiments or defining the next milestone.
◦ You have exceptional product taste and a high bar for user experience. You care about the details because you know they’re often what make products feel magical.
◦ You’re deeply curious about AI, particularly image and video generation, and you’re excited by how rapidly the technology is evolving.
◦ You communicate clearly and collaborate effectively across product, engineering, design, data, and AI research.
◦ You take ownership naturally and care far more about outcomes than outputs.
NICE-TO-HAVE
◦ Experience as a founder or founding Product Manager.
◦ Experience building AI-powered consumer products.
◦ Experience launching a new product from zero to one.
◦ Experience working closely with ML engineers or AI research teams.
◦ Personal projects exploring the latest AI models, creative tools, or emerging technologies.
WHAT WE OFFER
· A Competitive Compensation Package. Long story short, we take care of you.
· A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
· Sport Activities Support. We care about your physical wellbeing and support your gym membership.
· Flexible Schedule. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.
· English Course Support. Be more global and perform best at your work.
· A Top-Notch Office. Located at the heart of Barcelona in the iconic Edifici Estel.
· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at all hours.
· Free Breakfast & Lunch. At Codebrew - every day.
· No Dress Code. Dress as you like.
· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
· Software Support. Subscription to any software you might need to perform at your best.
· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
THE RECRUITING PROCESS
We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:
1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
2. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.
3. Technical Interviews: You will meet with future team lead to go over your specialist capabilities in detail.
4. Case Study: We will send you a case study and then you'll have the opportunity to present it to our team.
5. Final Interview: A final interview with one of our senior leaders.
6. Welcome Aboard! You are now a part of the team.
Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" https://cdn.prod.website-files.com/6003416b0aa4a84bf3bfbd91/670ffeebc0ba7d9b8a2f2636_Codeway-KVK%2002_%20C%CC%A7al%C4%B1s%CC%A7an%20Aday%C4%B1%20Ayd%C4%B1nlatma%20Metni.pdfpage at https://www.codeway.co. Codeway processes the personal data of job applicants in accordance with relevant legislation. "Privacy Notice for Employee Candidate https://cdn.prod.website-files.com/6003416b0aa4a84bf3bfbd91/6462181a600af0cbd071c36e_Codeway_Candidate%20Information%20Notice.pdf" summarizes the data processing procedures during the application process.
