The posting
About the Role:
The Retail Sales Trainer drives stronger sales execution across the retail branch network through practical, hands-on coaching. Partnering with retail leaders and subject matter experts, this role identifies sales skill gaps and delivers targeted coaching aligned to deposits, lending, product solutions, and customer experience.
This position supports the Retail Strategic Plan by building consultative, relationship-based sales skills including needs discovery, objection handling, referrals, and closing. Coaching is delivered through in-branch support, role play, observation, simulations, and virtual and instructor-led sessions. Success requires strong retail banking, lending, and sales expertise.
Key Responsibilities
- Identify sales skill gaps and coaching priorities with retail leaders and SMEs
- Deliver skill-based coaching on prospecting, consultative selling, and closing
- Support adoption of new sales processes, tools, and products
- Provide hands-on coaching through in-branch, virtual, and group sessions
- Measure coaching effectiveness using performance data and outcomes
- Coach and mentor leaders on observation, feedback, and reinforcement
- Develop and deploy consistent sales frameworks and tools
- Train teams on AI use, prospecting, and pipeline management
- Lead sales workshops and field-based coaching activities
- Track participation and impact through LMS and reporting
- Ensure coaching is accurate, compliant, and aligned to retail strategy
- Stay current on retail sales and coaching best practices
About You:
- Bachelor’s degree or equivalent banking experience preferred
- 8–10 years of progressive experience, including: Sales leadership (required) Prospecting and book-of-business growth (required) Sales training and coaching (required)
- 3+ years of virtual coaching experience (required)
- Proven success exceeding sales goals in retail banking or sales
- Strong coaching, facilitation, and influencing skills
- Ability to translate business goals into actionable coaching
- Confident communicator with strong organizational skills
- Experience coaching through observation, role play, and feedback
- Ability to coach leaders and drive accountability
- Knowledge of retail banking products, systems, and compliance
- Proficient with LMS platforms, Microsoft Office, and virtual tools
- Prior leadership or management experience preferred
The pay range for this role is $80,000.00 to $160,000.00
The pay rate for the selected candidate is dependent upon a variety of non-discriminatory factors including, but not limited to, job-related knowledge, skills, and experience, education, and geographic location. The role may be eligible for performance-based incentive compensation, and those details will be provided during the recruitment process.
Primary Location: Ability to work fully onsite at posted location(s).
1301 A Street 7th Floor Tacoma WA 98402
Our Benefits:
We are proud to offer a competitive total rewards package including base wages and comprehensive benefits.
We offer eligible associates comprehensive healthcare coverage (medical, dental, and vision plans), a 401(k)-retirement savings plan with employer match for qualifying associate contributions, an employee assistance program, life insurance, disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, access to an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays. Benefit eligibility begins the first day of the month following the date of hire for associates who are regularly scheduled to work at least thirty hours weekly.
Our Commitment to Diversity:
Columbia Bank is an equal opportunity and affirmative action employer committed to employing, engaging, and developing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other applicable protected status or characteristics. If you require an accommodation to complete the application or interview(s), please let us know by email: [email protected].
To Staffing and Recruiting Agencies:
Our posted job opportunities are only intended for individuals seeking employment at Columbia Bank. Columbia Bank does not accept unsolicited resumes or applications from agencies and Columbia Bank will not be responsible for any fees related to unsolicited resume submissions. Staffing and recruiting agencies are not authorized to submit profiles, applications, or resumes to this site or to any Columbia Bank employee and any such submissions will be considered unsolicited unless requested directly by a member of the Talent Acquisition team.
