The posting
Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for an experienced commercial leader to build and lead our efforts across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers.
This is a business-building leadership role with responsibility for the segment’s strategy, revenue performance, team development, and long-term growth. The Executive Director will lead and develop the team while personally opening and advancing select strategic accounts. The Executive Director will determine where Universal Ads can win, build the go-to-market strategy, develop the team, and personally open and advance select strategic accounts.
This person will also serve as the primary voice of the Mobile customer internally, partnering with product, measurement, marketing, partnerships, and customer success to translate market needs into scalable solutions and roadmap priorities.
This is an opportunity for an entrepreneurial leader to build an important new business within Universal Ads, shape the product and customer experience, and create the foundation for a team that will grow alongside the segment
Job Description
Responsibilities:
- Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
- Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
- Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities. This will be a core priority for the first year in role.
- Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
- Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
- Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
- Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
- Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
- Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
- Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
- Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
- Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.
Preferred Experience
- 8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
- Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion.
- Experience personally developing and closing strategic new business while also enabling a broader sales team.
- Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem.
- Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
- Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior.
- Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
- Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes.
- Strong executive communication, storytelling, team leadership, and cross-functional influence.
- Experience operating in a high-growth, early-stage, or build-oriented environment preferred.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising, Client Relations, Customer Acquisition, Mobile Application Marketing
Compensation
Primary Location Pay Range: $236,038.07 - $354,057.10
This job can be performed in Illinois with a Pay Range of $206,533.31 - $368,809.48. This job can be performed in California with a good faith estimated pay range upon hire of $177,028.55 USD - $327,830.65.
Targeted Commission: $180,000.00
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
