The posting
Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.
Job Summary
Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a senior seller to Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a Senior Account Director to activate and grow relationships across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers.
This will be one of the first dedicated sales hire focused on this segment, making it a highly strategic and entrepreneurial role. They will manage the full commercial process from initial engagement through campaign activation, measurement, and revenue expansion The right candidate does not thrive on running an existing playbook but finds success in white space and carving the path forward.
The ideal candidate will have a strong understanding of the CTV landscape, how app marketers and AI companies evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this client set. This person should be equally comfortable opening new doors, developing senior client relationships and translating market feedback into product insights
This is an opportunity for an ambitious, highly strategic seller to help define an important new customer segment for a young and growing media platform.
Job Description
Core Responsibilities
- Own the activation, revenue growth, and long-term development of your book of Mobile & Tech accounts.
- Build account plans that identify key stakeholders, business objectives, measurement requirements, activation barriers, and opportunities for expansion.
- Develop a qualified pipeline and convert high-potential prospects into active Universal Ads customers.
- Manage the sales process from prospecting and discovery through proposal development, measurement alignment, campaign launch, and revenue expansion.
- Build relationships with growth, user acquisition, marketing, analytics, measurement, procurement, and executive stakeholders.
- Educate sophisticated performance marketers on how CTV and premium video can complement existing growth channels and drive measurable business outcomes.
- Partner with customer success, measurement, product, partnerships, and creative teams to reduce activation friction and accelerate time to launch.
- Identify opportunities to expand customer investment across campaigns, objectives, audiences, markets, and measurement approaches.
- Maintain strong pipeline management, revenue forecasting, account documentation, and next-step discipline.
- Bring structured customer feedback to the Executive Director and cross-functional teams, helping identify product improvements and recurring market needs.
- Contribute to the continued improvement of the Mobile sales playbook by sharing customer insights, successful approaches, objections, and measurement learnings.
- Represent Universal Ads with credibility in customer meetings and relevant industry settings.
Preferred Experience
- 5+ years of direct sales or strategic account experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
- Demonstrated success activating new advertisers and growing revenue across a portfolio of sophisticated accounts.
- Experience selling to app marketers, growth marketers, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
- Established relationships within the Mobile and performance marketing ecosystem.
- Strong understanding of performance marketing metrics, measurement frameworks, attribution challenges, incrementality, and growth media buying behavior.
- Experience working with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions.
- Ability to navigate complex organizations, develop compelling commercial narratives, and translate technical capabilities into clear customer value.
- Strong pipeline management, forecasting, negotiation, and account planning skills.
- Entrepreneurial mindset and comfort operating in a growing business where the sales motion and product are continuing to evolve.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising, Client Relations, Customer Acquisition, Mobile Application Marketing
Compensation
Targeted Commission: $140,000.00
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
