The posting
Welcome to the Agentic Commerce Era
At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.
The Vice President of Marketing at Commerce.com sets and drives the marketing strategy for a business unit called Feedonomics — spanning demand generation, product marketing, brand, customer advocacy, and retention across all customer segments. This is an executive leadership role for someone who can operate as a strategic partner to the C-suite while staying close enough to the work to shape a pipeline forecast, a brand platform, and a customer story in the same week.
You'll own the marketing P&L, build and scale a multi-functional organization through your Directors, and be the executive voice for marketing across the business. You'll set the segment strategy that your team executes against, ensuring marketing's seat at the table in company-wide planning, and make the resourcing and investment calls that determine where marketing dollars create the most value. If you love setting direction as much as you love getting into the details when it matters, this role is built for you.
What You'll Do:
Marketing Strategy & Vision
- Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy into one coherent narrative and operating plan
- Define how marketing prioritizes across customer segments (including Mid Market and Enterprise), balancing near-term pipeline needs against long-term brand and category investment
- Represent marketing in company-wide strategic planning, working directly with the CMO and executive leadership team to align marketing investment with business priorities
Revenue & Pipeline Ownership
- Own the marketing-sourced pipeline and revenue number across all segments, with full accountability for forecasting, performance, and in-flight strategy adjustments
- Set budget and resource allocation across demand generation, product marketing, brand, and retention functions, and defend that investment with clear ROI
- Partner with Sales and Finance leadership on shared revenue targets, funnel efficiency, and go-to-market alignment
Brand & Product Marketing Leadership
- Own the company's brand positioning for Feedonomics & BigCommerce and ensure segment-level messaging (led by your team) rolls up into one consistent, differentiated market position
- Set the go-to-market strategy for major product launches and act as the executive sponsor connecting Product, Sales, and Marketing on roadmap and positioning decisions
- Ensure the voice of the customer — across every segment — is represented at the leadership table
Customer Advocacy & Retention Strategy
- Set the strategy for turning customers into advocates and reducing churn through marketing-led retention and expansion programs
- Champion customer marketing as a growth lever, not a support function, and ensure it's resourced and measured accordingly. Will be measured on NPS.
- Partner with Customer Success leadership on a shared lifecycle strategy from first touch through renewal and expansion
Organizational & People Leadership
- Build, lead, and scale a marketing team, setting the standard for speed, ownership, and storytelling across the function
- Recruit, develop, and retain senior marketing leaders; build a bench of talent ready to grow into bigger roles
- Create a culture where marketing moves fast without sacrificing brand integrity, and where every leader in the org is accountable for a number, not just activity
Executive & Cross-Functional Partnership
- Serve as marketing's executive partner to Sales, Product, Customer Success, and Shared Services leadership, setting the operating model that lets segment teams move quickly
- Own marketing's relationship with the executive team and, where applicable, the Board — communicating strategy, performance, and market insight clearly and confidently
- Model the strategic thinking, storytelling, and analytical rigor you expect from every leader on your team
Who You Are:
- 12+ years of marketing experience, including significant time in a senior leadership role owning multi-function marketing organizations (demand generation, product marketing, brand, and customer marketing/retention)
- A track record of owning a company-level pipeline or revenue number and being accountable for it at the executive level, not just within a single segment or channel
- Significant people leadership experience — you've built and scaled marketing organizations through managers of managers, and you know how to develop senior leaders, not just individual contributors
- Executive presence and communication skills — you're comfortable setting strategy in the boardroom and just as comfortable getting into the details of a campaign brief or customer story
- A track record of setting brand and go-to-market strategy that holds together across multiple segments or product lines
- Exceptional cross-functional leadership — you've operated as a true peer to Sales, Product, and Customer Success leadership, not just a marketing service provider
- Comfort operating in ambiguity at the company level — you set direction with incomplete information and adjust as the market and business evolve
- Experience marketing to small business and/or other core Commerce.com customer segments is a strong plus
- Strong business and analytical instincts — equally fluent in a board-level revenue model and a brand platform
What Success Looks Like:
- The company consistently hits or exceeds its marketing-sourced pipeline and revenue targets across all segments
- A marketing organization that is motivated, growing, and consistently shipping high-quality, fast work
- A clear, differentiated brand and product narrative that holds together across every customer segment and go-to-market motion
- A steady, scaling engine of customer advocacy and retention programs that measurably reduce churn and grow expansion revenue
- Marketing is seen by the executive team, Sales, Product, and Customer Success as a strategic growth driver and a trusted partner at the leadership table — not a support function
#LI-KE1
Compensation Transparency
The national base salary range for this role is posted above in this job post.
Final compensation will be determined based on factors such as relevant experience, skills, qualifications and geographic location. We also consider internal equity to help ensure fair and consistent pay practices across our teams.
Where applicable, this role may also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies. Details will be shared during the hiring process. We are committed to equitable and transparent pay practices that align to market data, internal equity, and individual contribution.
Inclusion and Belonging
At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.
Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
Identity Verification
To protect our candidates and company from fraudulent activity, our interview process includes a government ID and biometric verification via Persona, our trusted identity verification provider. All information is collected and processed securely in accordance with applicable privacy laws.
Protect Yourself Against Hiring Scams: Our Corporate Disclaimer
Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised: Commerce does not offer jobs to individuals who do not go through our formal hiring process.
Commerce will never:
- require payment of recruitment fees from candidates;
- request personally identifiable information through unsanctioned websites or applications;
- attempt to solicit money from you as part of the hiring process or as part of an employment offer;
- solicit money to complete visa requirements as part of a job offer.
If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.
