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Open nowPosted 4 hours ago

Desenvolvedor Salesforce Sênior - Foco em Personalization

Compass UOL

Where
Remote
Work mode
Remote
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Your applicationOpen nowDesenvolvedor Salesforce Sênior - Foco em PersonalizationCompass UOL · Remote
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Compass UOL's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 4 hours ago

The posting

A AI/R Company é um ecossistema global de tecnologia que reúne empresas especializadas em transformação digital, desenvolvimento de software, dados, inteligência artificial, cloud e plataformas de negócios. Atuamos com clientes de diferentes segmentos e portes, desenvolvendo soluções inovadoras que geram impacto real nos negócios.

Responsabilidades e atribuiçõesPlanejar, implementar e otimizar estratégias de personalização digital utilizando Salesforce Marketing Cloud Personalization (Interaction Studio). Construir campanhas e experiências personalizadas em tempo real com base em comportamento, perfil e contexto do usuário. Configurar catálogos, eventos, segmentos, campanhas, decisões e recomendações dentro da plataforma. Desenvolver e acompanhar jornadas e comunicações automatizadas no Salesforce Marketing Cloud Engagement, incluindo triggers comportamentais, jornadas transacionais e campanhas de relacionamento. Atuar na integração entre Personalization e Marketing Cloud Engagement para criação de experiências omnichannel personalizadas. Validar regras de negócio, tracking e comportamento das implementações em ambientes web e CRM. Analisar comportamento de navegação, performance de campanhas e indicadores de conversão para geração de insights e otimizações contínuas. Trabalhar em conjunto com times de CRM, Mídia, BI, Produto e Tecnologia para definição de regras de personalização, segmentação e experimentação. Garantir boas práticas de governança de dados, tracking e conformidade com LGPD/GDPR.

Requisitos e qualificações Experiência significativa com Salesforce Marketing Cloud Personalization (Interaction Studio). Conhecimento prático em configuração de campanhas, segmentos, catálogos, eventos e recomendações. Experiência com Salesforce Marketing Cloud Engagement, especialmente Journey Builder, Automation Studio e triggers comportamentais. Vivência com estratégias de personalização web e app baseadas em comportamento do usuário. Conhecimento em JavaScript para implementação e customização de campanhas. Conhecimento em SQL para análise e segmentação de dados. Experiência com leitura e acompanhamento de métricas de performance, testes A/B e otimização de jornadas.

Informações adicionaisBenefícios:Vale-alimentação e/ou vale-refeição;Plano de saúde e plano odontológico;Plano de saúde para o seu pet;Auxílio home office (para vagas remotas);Kit de boas-vindas no onboarding;Seguro de vida;Zenklub, com acompanhamento psicológico e nutricional;TotalPass;Programa de Certificações e Capacitação Contínua com parceiros (Adobe, Anthropic, AWS, Google, Microsoft, Salesforce);Parcerias e descontos para o seu desenvolvimento;Acesso ao conteúdo UOL;Kit Maternidade;Licença maternidade e paternidade estendidas;Programa de indicações.

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    The review screen in CV Rocket: how each CV was read, round by round.
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By hand5–10
With CV Rocket100
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