Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 32 hours ago

Lifecycle Marketing Manager

CompTIA1 open role

Pay
$84,000 – $97,000 a year
Where
United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowLifecycle Marketing ManagerCompTIA · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on CompTIA's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.6% of postings close within 7 days. Measured by our own scanner across the market. CompTIA postings stay open a median of 24 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 13.6%7 days
  4. 21.9%14 days
  5. 36.9%30 days
  6. 59.0%60 days
This job: posted 32 hours ago

CompTIA median: 24 days open

The posting

Who We Are:

CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all. Scope Summary: The Lifecycle Marketing Manager builds and leads CompTIA's consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey. The role develops scalable lifecycle programs and partners with international teams to extend lifecycle marketing capabilities, best practices, and performance across markets. Essential Duties and Responsibilities:

Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement. Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage. Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data. Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement. Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis. Develop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences. Measure lifecycle marketing performance using campaign, CRM, and web analytics data to identify opportunities to improve engagement, conversion, retention, and customer experience. Work closely with the Demand Generation Manager to align consumer lifecycle and B2B demand generation strategies, share audience and performance insights, and identify opportunities to create a more connected customer experience across CompTIA. Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into effective lifecycle marketing programs. Partner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to support individual market needs. Develop repeatable lifecycle marketing frameworks, playbooks, testing practices, and learnings that can be shared across teams and markets. Develop lifecycle communications that support key post-purchase and certification experiences, including credential and badging communications, where appropriate. Explore emerging technologies, including AI-enabled marketing capabilities, to improve personalization, content development, testing, efficiency, and lifecycle performance. Evaluate and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities.

Key Performance Indicators:

Improve conversion and revenue contribution from consumer lifecycle marketing programs against established business targets. Improve engagement and conversion performance of priority email campaigns and automated lifecycle journeys against established benchmarks. Increase the adoption and effectiveness of segmented, personalized, and automated lifecycle communications across priority consumer journeys.

Additional Expectations:

Employees are expected to model CompTIA's values and reflect them in how they work and collaborate. Participate in required and role relevant training to maintain skills, ensure compliance, and support ongoing professional development. May be required to travel based on role responsibilities and business needs. Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Skills and Qualifications:

Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices. Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies. Experience building and optimizing automated customer journeys and triggered communications. Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization. Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions. Experience designing, executing, and evaluating A/B or multivariate tests. Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement. Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required. Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness. Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets. Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines. Demonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization. Experience using data, analytics, and experimentation to improve customer engagement and business outcomes. Experience working in a cross-functional marketing environment with multiple stakeholders and priorities. Experience supporting multiple audiences, markets, or regions is preferred.

Education and/or Experience:

Bachelors degree preferred but not required for the role. 5+ years of experience in related fields.

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated.

We're not just looking for employees; we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today!

Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:

Health, Dental, and Vision Insurance & FSA/HSA Plans Performance bonus up to 10% of base salary Unlimited PTO & 15 Paid Holidays Flexible Schedules & Summer Hours 12 weeks of Paid Parental Leave Sponsored Costco or Sam’s Membership 401K Retirement Plan with 6% company match Spot Bonuses for going above & beyond Tuition Reimbursement Home Office Allowance Wellness Reimbursement Student Loan Repayment Broadband Stipend Expected compensation based on experience and qualifications – $84,000 – $97,000

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against CompTIA's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on CompTIA's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    CompTIA's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.