The posting
Job Description
About CooperSurgical
CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life’s beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.
Responsibilities
Scope & Summary:
The Associate Product Manager, HCP & Partner Marketing will support the Stem Product Marketing organization in executing Healthcare Professional (HCP), field sales and partner marketing initiatives that drive awareness, engagement, enrollment growth and commercial success across the Stem Cell portfolio. This position will report to the Senior Product Manager, HCP & Partner Marketing.
This role will help execute key marketing programs supporting the Field Sales organization, healthcare professional engagement efforts, strategic partnerships, conferences, events and customer-facing campaigns. The Associate Product Manager will collaborate with Sales, Marketing, Medical Education, Digital Marketing, Operations, Regulatory and external partners to develop, implement, measure and optimize programs that support business objectives and customer needs and grow the Cord Blood Banking Category.
Key Deliverables & Responsibilities:
- Support the development and execution of HCP and field marketing strategies that drive customer engagement and enrollment growth
- Partner with Sales leadership and field representatives to support marketing campaigns, sales enablement initiatives, events, and customer-facing programs
- Assist in the planning, execution, measurement, and optimization of conferences, tradeshows, webinars, partnership programs, and educational initiatives
- Develop and maintain reporting and analytics to evaluate campaign performance and provide actionable business insights
Essential Functions & Accountabilities:
Leadership
- Effectively partner with Sales, Marketing, Medical Education and Operations teams to drive collaboration and alignment
- Demonstrate success in supporting cross-functional marketing initiatives and project execution
- Understand and prioritize customer, healthcare provider and field sales needs
- Manage day-to-day business initiatives while proactively seeking guidance and identifying opportunities for improvement
- Contribute ideas that strengthen commercial execution and customer engagement
- Support alignment between field, partner and corporate marketing objectives
- Effectively motivate peers and project teams and inspire collaboration and success
- Global & Local Strategy Alignment and partnership across brands
Marketing
- Assist in the development, testing, implementation and optimization of marketing materials, campaigns, sales tools and messaging for healthcare professionals and field sales teams
- Coordinate field marketing initiatives, including large group practices, healthcare provider outreach programs and local marketing opportunities
- Support planning and logistics for conferences, tradeshows, webinars, consumer events and educational programs
- Assist in managing promotional inventory, marketing collateral, ordering systems and distribution processes
- Partner with internal stakeholders and vendors to execute marketing projects on time and within budget
- Support training initiatives by helping develop materials and resources for field sales representatives
- Track campaign performance, maintain KPI reporting and provide monthly performance analysis and recommendations
- Support the development of partnership marketing initiatives with healthcare organizations, educators and strategic partners
- Help identify customer insights and market opportunities that can improve marketing effectiveness and business performance
- Lead strategy and coordination of direct-to-consumer events led by Field Sales
- Help to manage global stem cell brands Childbirth Education strategy and execution
- Support Sales Teams with strategic vision, tools and overall support through Marketing campaigns
Strategy
- Support the development and execution of annual HCP and field marketing plans
- Conduct market, competitive, and customer analyses to identify trends and opportunities
- Assist in product launch planning and execution across field and HCP channels
- Build relationships with key stakeholders and support engagement with strategic partners and key opinion leaders
- Contribute to roadmap planning, campaign development, and future business growth initiatives
- Collaborate across Sales, Supply Chain, Regulatory, Medical Affairs, Professional Education and other corporate functions to support successful program implementation
- Support initiatives designed to improve the field sales experience and increase marketing effectiveness
- Leverage data and analytics to understand customer behavior and support business decision-making
Travel:
- Ability to travel up to 25% of the time
Qualifications
Qualifications
Knowledge, Skills and Abilities:
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent communication and interpersonal skills
- Demonstrated ability to work collaboratively in a matrixed organization
- Analytical mindset with the ability to interpret data and provide actionable recommendations
- Ability to execute against multiple deadlines while maintaining attention to detail
- Comfortable working in a dynamic and evolving business environment
- Strong problem-solving skills and intellectual curiosity
- Proficiency with Microsoft Office applications and marketing analytics tools
- Customer-centric mindset with a focus on delivering value to healthcare providers and field sales teams
- Ability to work effectively with internal and external stakeholders
- Experience with Life Science products and associated strategy across all or most of the associated call points in Women’s Health (e.g. Hospital, OB/GYN clinic)
- Demonstrated pattern of intellectual curiosity and innovative thinking
- A true team player with excellent interpersonal skills and the ability to work with and lead with executives both within the company and with all external stakeholders
- Ability to understand product P&Ls with basic understanding of modeling to build and achieve revenue projections
Work Environment:
- Prolonged sitting in front of a computer
- Hybrid work environment, shifting to remote
Experience:
- 2-4+ years of experience in product marketing, marketing, sales support, commercial operations, field support, project management or related commercial healthcare roles
- Experience supporting healthcare provider, medical device, life sciences, biotechnology, pharmaceutical or healthcare marketing initiatives preferred
- Experience working with field sales teams, customers or healthcare professionals preferred
- Experience coordinating events, campaigns, programs or cross-functional projects preferred
- Women's Health, Stem Cell, Biologics or Life Sciences experience preferred
Education:
- Bachelor's Degree required in Marketing, Business, Communications, Life Sciences, Healthcare Administration or related field; or equivalent combination of education and experience
- MBA or advanced degree preferred but not required
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at [email protected]
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $70,000-85,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
