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Open nowPosted 8 hours ago

Integrated Marketing Specialist (Offline Focus)

Coupang Internal465 open roles

Where
Taipei, Taiwan
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Your applicationOpen nowIntegrated Marketing Specialist (Offline Focus)Coupang Internal · Taipei, Taiwan

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Coupang Internal's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market. Coupang Internal postings stay open a median of 14 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.5%7 days
  4. 15.5%14 days
  5. 33.9%30 days
This job: posted 8 hours ago

Coupang Internal median: 14 days open

The posting

Please complete the attached Internal Transfer Request Form and submit.

Please make sure to apply with your Coupang e-mail address.

Coupang酷澎正在改變顧客的日常生活，我們的願景是創造一個讓人們不禁自問：「沒有Coupang酷澎，怎麼生活?」的世界。 Coupang酷澎創立的初衷是渴望把購物、飲食和生活變得比以往更便利。秉持初心，我們正在顛覆數十億美元規模的商業模式。作為全球發展最快速的零售公司之一，我們在商業界樹立了可靠的聲譽和存在。 擁有新創公司的文化，配上大型全球上市公司的資源優勢，這使我們能夠持續創新和快速推出新服務。在Coupang酷澎的每一天都令人振奮，你可以發揮創造力，親身參與、見證自己和團隊的成長。 我們的使命是打造商業的未來，挑戰傳統，突破極限。如果你渴望在不斷變化的高科技世界中創造影響力，那麼現在就加入我們吧。

職務說明

我們正在尋找一位具備執行力、創意與數據思維的 線下整合行銷專員 (Senior Integrated Marketing Specialist)。

你將專責規劃並執行 Coupang 在台灣的各類線下行銷活動（Offline Marketing Activations），包含快閃店（Pop-up store）、品牌品牌實體體驗、大型展會/活動贊助、異業合作以及在地化推廣。你將成為連結「實體線下接觸點」與「線上 APP 轉化」的關鍵橋樑，透過精準的整合行銷策略提升 Coupang 在台灣的品牌知名度與用戶獲客率。

主要職責

  • 線下行銷活動企劃與執行： 從零到一規劃並落實各類線下行銷專案（如快閃體驗、戶外活動、節慶線下推廣、異業合作專案），確保活動符合品牌定位與商業目標。
  • 跨部門溝通與資源整合： 與線上行銷團隊（Online Growth/Performance Marketing）、品牌團隊（Brand Strategy）、品類管理（Category Management）及營運/物流團隊緊密合作，打造一致性的 360 度整合行銷體驗。
  • 廠商與代理商管理： 負責外部代理商（Agency）、硬體廠商、活動公關公司之遴選、比價、合約簽署與專案時程/品質控管。
  • 數據成效追蹤與優化： 定義線下活動的 KPI（如人流量、APP 下載量、首購轉化率、品牌聲量等），並於活動後進行成效數據分析與 ROI 評估，持續優化未來的行銷策略。
  • 預算控管與專案管理： 精準掌控專案預算與執行時程，確保活動在有限資源內效益最大化並按時交付。

必要條件

  • 工作經驗： 擁有 2 至 5 年整合行銷、線下活動企劃（Event Marketing）或公關代理商（Agency）相關經驗。
  • 實體活動執行力： 具備豐富的實體活動（Pop-up、展會、異業合作）現場控管與專案管理經驗。
  • 數據與商業導向： 不僅關注活動視覺與體驗，更能透過數據（如線上轉化率、CAC、ROI）衡量線下活動成效。
  • 溝通與協調能力： 具備優秀的跨部門溝通技巧與多工作業（Multi-tasking）能力，能在高壓、快速變動的環境中靈活應變。
  • 語言能力： 中文母語程度，並具備良好的英文聽說讀寫能力（能與跨國團隊交流與撰寫英文報告）。

加分條件

  • 具備 電商 (E-commerce)、零售業 (Retail) 或 FMCG 產業行銷經驗者優先。
  • 熟悉 O2O（Online-to-Offline / Offline-to-Online）導流策略與技術應用。
  • 擁有大型品牌戶外廣告（OOH）或線下通路拓展經驗。
  • 具備強大的談判與異業合作資源開發能力。

招募流程： 申請資格審核 – 職務適任面試 – 核心能力面試 – 錄取通知 招募流程實況可能因職缺而異，亦可能因為時程安排或其他原因變動 將透過應徵者在申請階段提供的電子郵件，告知面試時程和結果

注意事項 ：

若所有職缺皆招募完成，本公告可能在所示截止日期前關閉

若應徵者在申請過程中提供假造資訊，酷澎有權收回錄取通知

酷澎不會歧視殘障人士或退伍軍人，對所有應徵者都提供平等的競爭機會

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