The posting
About Coupang
At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.
We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.
Team Description
We are seeking a strategic, commercially driven leader to lead our paid social marketing initiatives and monetization workstream, expanding revenue opportunities and driving customer acquisition through innovative media solutions.
This individual will play a key role in expanding our advertising and media capabilities, identifying opportunities across paid social, retail media, and programmatic channels to deliver incremental growth. Leveraging first-party insights, advanced audience strategies, and evolving media ecosystems, they will help identify, evaluate, and scale monetization opportunities in partnership with cross-functional stakeholders, creating measurable value for advertisers while driving profitable business outcomes. Success in this role requires balancing advertiser needs, customer experience, and business performance to unlock new revenue streams and overall company impact.
The ideal candidate combines deep expertise in paid social and/or programmatic advertising with strong commercial acumen and a proven track record of growing advertising, retail media, or media businesses. They bring a rigorous, incrementality-first measurement mindset, executive-level communication skills, and experience building and leading high-performing teams in fast-paced, data-driven environments.
What You Will Do
- Develop innovative media strategies that leverage first-party insights, advanced audience segmentation, and optimization capabilities to improve marketing effectiveness and incremental returns.
- Identify, evaluate, and develop monetization opportunities across paid social and programmatic platforms, expanding revenue potential through scalable commercial strategies, campaign economics, and performance frameworks.
- Partner closely with Ads, Product, Engineering, and Analytics teams to translate business opportunities into scalable solutions that complement existing capabilities.
- Establish rigorous measurement, experimentation, and decision-making frameworks for new growth workstreams to evaluate incremental revenue, advertising effectiveness, and monetization profitability.
- Build strategic relationships with external advertising and technology partners to accelerate innovation, unlock new capabilities, and drive competitive advantage.
- Lead, mentor, and develop a high-performing team while influencing cross-functional stakeholders and senior leadership.
Qualifications
- 10+ years of experience in digital marketing, performance marketing, advertising technology, or related fields, with demonstrated leadership experience.
- Proven track record of managing large-scale paid social or programmatic programs, delivering measurable business growth and/or customer acquisition.
- Deep hands-on experience across major social platforms (Meta Ads Manager, TikTok Ads, Search Ads, etc.) and/or DSPs.
- Strong command of measurement methodologies: lift studies, geo/holdout experimentation, MMM, MMP attribution, and the limitations within each.
- Evidence of leadership capabilities, including building teams, developing talent, and driving organizational performance.
- Experience leading cross-functional initiatives and influencing multiple stakeholders across Product, Analytics, and/or Engineering.
- Experience identifying, evaluating, or scaling advertising monetization initiatives, commercial opportunities, or new revenue streams.
- Advanced analytical skills, fluency working with large datasets, and partnering with Data Science teams to translate insights into business impact.
- Excellent written and verbal communication skills with a history of presenting to VP/C-level stakeholders.
Preferred Qualifications
- Experience in e-commerce, marketplaces, retail media, or large-scale consumer technology businesses.
- Experience developing or scaling advertising monetization initiatives, commercial partnerships, or new revenue opportunities.
- Familiarity with demand-side platforms (DSPs), retail media networks, and programmatic advertising technologies.
- Understanding of first-party data activation, conversion signals, audience intelligence, and advanced bidding optimization.
- Experience designing advertising business models, pricing frameworks, and performance-based commercial strategies.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
- This is a full time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. https://www.coupang.jobs/en/privacy-policy
Document Return Policy
- This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
- A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
- A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
- In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
- The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.
