Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 78 days ago

Director, Customer Marketing

Coveo44 open roles

Where
Canada
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Customer MarketingCoveo · Canada

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Coveo's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Coveo postings stay open a median of 32 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 78 days ago

Coveo median: 32 days open

The posting

Turn customer success into Coveo’s next growth engine

What if some of Coveo’s strongest growth opportunities are already within our customer base? Our customers are proving the value of AI-powered search and discovery at enterprise scale, and this role will define how we turn that value into deeper engagement, adoption, expansion, and advocacy.

This is a customer marketing function you’ll help shape, not one you’ll simply inherit. Working closely with our Chief Customer Officer and leaders across Account Management, Customer Success, Professional Services, Field Technical Engagement, and Marketing, you’ll set the strategy connecting the entire customer journey.

As our Director, Customer Marketing, you will:

  • Own Coveo’s customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and the touchpoints that strengthen customer relationships from adoption through renewal and growth.
  • Build our expansion and adoption marketing strategy, identifying the customer moments and signals that should trigger outreach and creating programs that increase product awareness, maturity, education, and use case expansion.
  • Reimagine customer engagement beyond events through executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other experiences that create meaningful connections with our customers.
  • Build a stronger advocacy and voice of the customer program, turning interviews, references, reviews, customer stories, and feedback into insights that influence our product, messaging, and go-to-market priorities.
  • Own the customer communications and content strategy, including adoption guides, maturity programs, executive briefing materials, product release communications, and customer newsletters.
  • Orchestrate customer marketing across Coveo, bringing Product Marketing, Campaigns, Field Marketing, and customer-facing teams into one cohesive plan while leading the team responsible for bringing that strategy to life.

Here is what will qualify you for the role:

  • Experience leading business-to-business customer, lifecycle, or retention marketing within an enterprise software or software-as-a-service organization, with meaningful ownership of adoption, renewal, expansion, and advocacy.
  • A track record of building customer programs from the ground up, including voice of the customer initiatives that turn interviews and feedback into actionable insights.
  • Strong experience developing adoption and customer health programs alongside renewal and expansion strategies.
  • The ability to influence across functions and seniority levels, translating customer insights into clear priorities and mobilizing Marketing and customer-facing teams around them.

What will make you stand out:

  • You’ve built a customer marketing function or strategy from an early stage and know how to create structure where little exists.
  • You’ve transformed fragmented customer signals, such as satisfaction, advocacy, product adoption, and renewal indicators, into insights leaders can act on.
  • You know how to coach account teams and executives to make the most of meaningful customer moments and executive-level engagement.
  • You’re comfortable testing, learning, and iterating quickly rather than waiting for a perfect program before putting it into market.

Do you think you can bring this role to life? Send us your application, we want to hear from you!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Coveo's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Coveo's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Coveo's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.