The posting
Position: Manager - Partnership Marketing - TSE Department: Corporate Partnerships Reporting Relationship: Reports to Director of Partnership Marketing Status: Full-Time (Exempt) Position Summary The Partnership Marketing Manager manages the day-to-day relationships across the Carolina Panthers and Charlotte FC, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution. Primary Responsibilities
Serve as primary contact for all assigned partnership accounts Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners. Co-create with the customer, and track key performance indicators (KPI’s) for Corporate Partnership relationships Source and curate data supporting the KPI’s for the quarterly business reviews and throughout the partnership (e.g. one-off infographics) Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite) Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met. Coordinate the implementation of branding and activations during Panthers games, CLTFC matches and other events including digital signage, in-game features, and fan engagement activations. Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media. Initiate and maintain regular contact with client and/or client’s agency, developing strong professional relationships. Lead quarterly business review meetings with customer stakeholders Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI’s to meet customer expectations and provide upsell solutions Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events Other duties as assigned
Qualifications and Education Requirements
Bachelor’s degree in relevant field At least 5 years of relevant work experience Must be proficient in MS Word, Excel, PowerPoint, and Outlook Must be willing to work flexible hours, including some nights, and weekends Must be willing to travel when necessary Must pass pre-employment screens
Skills for Success:
Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with partners and their contacts. Must be able to follow company policies and procedures. Must maintain appropriate levels of confidentiality with regard to partner and club matters. Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings. Proven track record in managing and onboarding long-term, top-tier integrated marketing partnerships Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment Creativity to develop strategic and purpose driven solutions Excellent proofreading skills and a strong ability to communicate
Excellent organizational skills and attention to detail Dynamic interpersonal skills and approachable. Works well under pressure while maintaining a positive attitude
Must be a reliable team player who thrives in a collaborative, fast-paced environment. Must be able to multi-task while managing time successfully
Physical Requirements
Sitting at desk and computer for long periods of time Prolonged periods of standing, walking Must be able to lift 15 pounds at a time
Work Environment This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions). The job may require travel to off-site partnership events.
