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Open nowPosted 209 days ago

Marketing & Content Lead

Crepdog Crew61 open roles

Where
New Delhi
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Your applicationOpen nowMarketing & Content LeadCrepdog Crew · New Delhi

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  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 209 days ago

The posting

Company: Crepdog Crew

Location: Delhi NCR

Experience: 4–8 Years

ROLE SUMMARY

We’re not hiring someone to “manage marketing.”

We’re hiring someone to own how Crepdog Crew shows up in the world.

From product drops to brand launches, from store events to cultural moments —

you will decide what gets attention, how it’s positioned, and how far it travels.

This role is about building demand, conversation, and cultural relevance at scale.

YOUR CORE MANDATE

Own and execute every external narrative for CDC.

Every:

* Product drop

* Brand launch

* Collaboration

* Store activation

* Cultural moment

Must be turned into a campaign that people notice, engage with, and remember

WHAT YOU WILL OWN

🔹 Campaign Thinking & Execution

* Turn every CDC activity into a well-thought-out campaign

* Define:

* Hook

* Story

* Content direction

* Rollout plan

* Execute across digital, retail, and community

🔹 Brand & Narrative Control

* Own CDC’s voice, tone, and storytelling

* Decide:

* What we talk about

* What we don’t

* What becomes “big”

* Ensure consistency across:

* Social

* Stores

* Collaborations

* Communication

🔹 Culture & Community

* Build CDC into a cultural hub, not just a retail brand

* Conceptualize:

* Events

* Drops as experiences

* Community-led moments

* Work with creators, artists, and subcultures

🔹 Creator & Influencer Engine

* Build a tight, high-quality creator network

* Drive collaborations that feel real, not paid

* Spot early talent and build long-term relationships

🔹 Social & Content Direction

* Lead high-impact, conversation-first content

* Drive:

* Engagement

* Shares

* Comments

* Cultural relevance

* Build systems for:

* Fast content

* Trend response

* Meme integration

🔹 Cross-Team Leadership

* Work closely with:

* Content team

* Retail team

* Performance marketing

* Brand partners

* Lead direction — not just execution

🔹 Growth Contribution

* Support:

* Acquisition

* Engagement

* Retention

* Bring creative thinking into performance marketing

* Track outcomes and double down on what works

WHO THIS IS FOR

* 4–8 years in D2C / Fashion / Lifestyle / Liquor / Creative-first brands

* Has built and executed campaigns end-to-end

* Strong in:

* Content

* Social

* Influencer ecosystems

* Campaign execution

MUST HAVE

* Deep instinct for Gen Z + youth culture in India

* Strong taste level (non-negotiable)

* Ability to move fast and execute without hand-holding

* Blend of:

* Creative thinking

* Commercial understanding

WHO THIS IS NOT FOR

* Pure strategists with no execution

* Corporate marketers dependent on large budgets

* People who measure success only through impressions

WHAT SUCCESS LOOKS LIKE

* Every CDC launch feels like a moment, not a post

* Stores feel alive with activations

* Social media drives conversation, not just content

* Brands grow faster because of CDC’s marketing engine

* The founder is no longer required to:

* Plan campaigns

* Drive marketing direction

WHY THIS ROLE

* High ownership, high visibility

* Direct impact on one of India’s most influential youth brands

* Opportunity to build culture, not just campaigns

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    Written against Crepdog Crew's own wording, from every piece of relevant proof in your profile.

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