The posting
We understand that finding the right place to work isn't easy. At Beta Engineering, we believe in cultivating a team that wins together and takes on the most challenging projects in the high-voltage industry.
We engineer, procure, and construct (EPC) projects for a variety of customers, including those in the utility, industrial, and renewable energy markets. Our work includes substations, transmission lines and more. We help our customers achieve their goals of creating a stronger power grid by reducing risks and identifying innovative solutions for their project challenges.
Our Purpose: We pursue that which challenges us, growing our community to provide critical, creative solutions that achieve extraordinary results.
Our Values: We do what we say, we turn challenges into success and we win together.
The Marketing Coordinator supports the execution of Beta’s marketing activities by coordinating the tools, information, resources, events, and content that keep the Marketing & Communications team running effectively. The role maintains key marketing and client information, coordinates events and promotional activities, contributes to digital and creative content, and works across teams to ensure marketing initiatives are organized, accurate, and executed on time. The Marketing Coordinator also identifies opportunities to improve marketing processes, tools, and overall efficiency.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Maintains accurate and current information in the Customer Relationship Management (CRM) system and other marketing-related databases.
- Troubleshoots routine CRM issues and monitors outstanding tickets through resolution.
- Maintains and updates the client qualification database to support timely and accurate responses to qualification requests.
- Prepares prequalification packages and responds to client information requests in coordination with the Account-Based Marketing Manager.
- Maintains and organizes the marketing resource library, including professional profiles, standard marketing collateral, presentations, project lists, and project media.
- Coordinates logistics for tradeshows, client events, and client sponsorships, including registrations, materials, vendors, and related activities.
- Coordinates customer gifting activities, including ordering, tracking, distribution, and related logistics.
- Manages branded merchandise, including ordering, inventory, distribution, and coordination of new merchandise selection and design.
- Tracks event and sponsorship expenditures to support budget monitoring and annual budget development.
- Coordinates social media, website, and email newsletter activities, including content development, scheduling, and related logistics.
- Collaborates with the Marketing & Communications team to develop videos, graphics, blog posts, case studies, and other marketing content.
- Executes assigned marketing campaigns and initiatives in support of department goals and priorities.
- Coordinates requests for marketing materials and information from departments across the organization.
- Identifies and recommends improvements to marketing processes, tools, and workflows to increase efficiency, quality, and customer experience.
ADDITIONAL DUTIES AND RESPONSIBILITIES:
- Additional duties as assigned by the Account-Based Marketing Manager.
EXPECTATIONS:
- Demonstrates initiative and accountability in managing responsibilities and completing high-quality work within established deadlines with limited supervision.
- Communicates proactively with supervisors and team members regarding priorities, project status, deadlines, and potential issues.
- Collaborates effectively with the Marketing & Communications team and other departments to support shared goals and successful project execution.
- Partners effectively with Business Development and Proposals on cross-functional projects and initiatives.
- Interacts professionally with employees, clients, vendors, and other stakeholders.
- Demonstrates integrity and sound judgment in client relationships, communications, and day-to-day responsibilities.
- Pursues continued learning and development to strengthen marketing, technical, and professional skills.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in marketing, communications, business, technical writing, or a related field; equivalent relevant experience may be considered.
- 2+ years of related marketing, communications, or marketing operations experience preferred.
- Highly organized and detail-oriented with the ability to coordinate multiple projects, priorities, and deadlines.
- Strong written and verbal communication and interpersonal skills.
- Strong writing, editing, and proofreading skills.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Experience working with CRM systems, databases, or other marketing technology preferred.
- Experience with Canva, Mailchimp, Adobe InDesign, Illustrator, Premiere Pro, or similar marketing and creative tools preferred.
- Event, tradeshow, or project coordination experience preferred.
WORKING CONDITIONS:
- Primarily works in a professional office environment with regular use of computers, phones, and standard office equipment.
- May occasionally work in event, conference, or trade show environments.
- Occasional travel may be required to support trade shows, client events, and other marketing activities.
- May occasionally lift, carry, move, or set up marketing materials, promotional items, displays, or event supplies.
- May require occasional work outside normal business hours to support events, tradeshows, or other marketing activities.
- Use of company vehicle. A successful Motor Vehicle Report (MVR) is required.
Referral Level: Professional
Not eligible for Enhanced Referral
Not eligible for External Referral
More information regarding The Crest Industries Family of Companies’ Internal and External Referral Programs can be found here: https://www.crestoperations.com/recruit-new
At Beta Engineering, we empower our employees to identify innovative solutions and opportunities for future growth. Recognizing that our success begins with our people, we invest in our teams through technical, team building, and leadership training. If you want to be part of a team that is built on trust and excellence, apply today.
Beta is a subsidiary of Crest Industries, and job listings are managed by Crest Operations. Crest owns and operates companies that serve industries including power delivery, manufacturing, natural resources, and specialty chemicals. Click here to learn about careers within the Crest Industries® family of companies.
Beta Engineering is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
Beta Engineering is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request information regarding reasonable accommodation, contact your Human Resource Business Partner.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Part of the CREST INDUSTRIES family of companies.
