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Open nowPosted 60 days ago

Software Engineering Director

Cricut47 open roles

Where
Shenzhen, Guangdong, China
Work mode
On site
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Your applicationOpen nowSoftware Engineering DirectorCricut · Shenzhen, Guangdong, China

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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Cricut postings stay open a median of 29 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted 60 days ago

Cricut median: 29 days open

The posting

Company Description

We are seeking an accomplished engineering leader with deep expertise in system architecture, software and firmware development to lead our cross-functional team through the full cycle of consumer product innovation. This role requires someone who can seamlessly bridge technical and leadership domains—driving technical strategy, hands-on development, and cross-team collaboration with both internal teams and partner organizations.

Job Description

Overview

  • Lead the architecture, design, and full-cycle development of consumer products, overseeing software and firmware teams from concept through production.
  • Facilitate and lead technical meetings covering software, firmware, and system architecture with internal engineering teams and external partners.
  • Evaluate, prototype, and integrate third-party SDKs into our system architecture (software and firmware stacks); deliver proof-of-concept implementations.
  • Work closely onsite with partner engineering teams, acting as the primary technical liaison.
  • Lead and mentor a cross-functional team including software and firmware engineers; play a key role in recruiting and building the team from the ground up.
  • Collaborate with project managers, product managers, and cross-discipline stakeholders to deliver high-quality products on schedule.
  • Develop and review technical documentation, architectural designs, and implementation strategies.
  • Drive best practices in cross-platform application development and embedded systems integration.

Qualifications

Required Leadership Skills

  • Extensive experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch.
  • Exceptional communication, facilitation, and technical meeting leadership skills in both Mandarin and English (fluency required).
  • Demonstrated ability to collaborate effectively with cross-functional internal stakeholders and with external technical partners (including on-site partnerships).
  • Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in a fast-paced environment.
  • Proven track record of making architectural decisions and guiding teams through technical trade-offs.

Required Technical Skills

  • Deep expertise in system architecture spanning firmware, embedded systems, and application software.
  • Hands-on experience in full-cycle consumer product development.
  • Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows.
  • Extensive experience working with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols.
  • Practical experience with HTTP API integration.
  • Proficiency in multiple programming languages, including C, C++, Swift, and TypeScript.
  • Demonstrated expertise with bare-metal (barebones) and RTOS firmware development.
  • Ability to rapidly evaluate and integrate external SDKs and technology solutions.

Additional Qualifications

  • Proactive, entrepreneurial mindset with a passion for hands-on technical leadership.
  • Strong analytical, critical-thinking, and troubleshooting skills.
  • Willingness to travel and work onsite with partner engineering teams as needed.

Language Requirements

  • Fluency in both Mandarin and English is required for this role.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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