Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 hours agoWe saw it 94 min after it went up

Director, Marketing LATAM

Crunchyroll, LLC100 open roles

Where
Mexico City, Mexico City, Mexico
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Marketing LATAMCrunchyroll, LLC · Mexico City, Mexico City, Mexico

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Crunchyroll, LLC's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Crunchyroll, LLC postings stay open a median of 38 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 3 hours ago

Crunchyroll, LLC median: 38 days open

The posting

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

Crunchyroll is seeking a Director, Marketing (Brand & Community), LATAM, based in our Mexico office and reporting to the LATAM General Manager. This role will drive regional growth through brand building, audience development and community engagement, overseeing brand initiatives and content launches.

Working closely with GTM, cross-functional teams, International Marketing Leadership and Global Centers of Excellence, the Director will develop regional and market-level strategies that connect global brand direction with local relevance and contribute to subscriber acquisition, engagement and retention.

About You

You are an accomplished marketing leader with a proven record of building leading brands, developing audiences and driving growth. You combine full-funnel experience, strong creative judgment and a deep understanding of culture, fandom and consumer behavior. You know how to engage established fans, attract new audiences and use insights and performance data to improve marketing effectiveness.

You are an exceptional people leader who earns trust, coaches with empathy and empowers teams through clear direction, constructive feedback and accountability. You collaborate effectively across functions and markets, negotiate with agencies and influence senior stakeholders. A passion for anime, or demonstrated success marketing entertainment content and franchises, is a significant advantage.

Key Responsibilities

  • Own robust regional Marketing, Social Media and PR strategies and plans that build awareness, consideration and preference, with clear audiences, calendars, budgets and measures of success.
  • Work cross-functionally with GTM, Growth, paid acquisition, CRM and Lifecycle to connect Marketing activity to acquisition, conversion, engagement and retention.
  • Lead content marketing across seasonal releases, catalog, franchises and key content moments, building demand, driving viewership and deepening fan engagement.
  • Direct Social, PR and owned-channel execution, including editorial planning, publicity, creators and community management.
  • Set creative direction and oversee workflows with the Global Brand & Community team, ensuring strong storytelling and locally relevant execution.
  • Grow audiences through research, fan insights and social listening; measure brand health and campaign effectiveness with GTM and Analytics.
  • Collaborate with Membership Value and commercial partnership teams to integrate agreed activations into the regional marketing flywheel across brand, content, community and campaigns.
  • Direct regional participation in conventions and fan events, including objectives, programming, creative, production oversight, onsite execution, amplification and results.
  • Manage regional marketing budgets and discipline-specific agencies; negotiate scopes, fees and deliverables, and evaluate creative, Social, PR and experiential work.
  • Develop teams across Mexico and Brazil through clear direction, coaching, constructive feedback and a respectful, collaborative, accountable culture.

Requirements

  • 12+ years in entertainment, streaming or subscription marketing, including LATAM leadership.
  • Proven success building a leading brand, demonstrated full-funnel experience and strong creative and analytical judgment.
  • Deep understanding of LATAM audiences, fandom and cultural differences, with excellent audience-development skills.
  • Exceptional people leadership and interpersonal skills; proven ability to develop multi-country teams and influence senior stakeholders.
  • Strong agency management, negotiation and budget ownership; experience directing conventions and fan events.
  • A passion for anime, or demonstrated excellence in marketing entertainment content and franchises, is a significant plus.
  • Fluent in English and Spanish; Brazilian Portuguese is a plus.
  • Open to travel.

About the Team

LATAM Marketing builds Crunchyroll’s brand, cultural relevance, and consumer demand across Latin America. The team brings one regional strategy to life through seasonal launches, franchise campaigns, and always-on brand initiatives that strengthen awareness, consideration, and fan engagement.

Working closely with Global Centers of Excellence, regional commercial teams, and cross-functional partners, LATAM Marketing connects consumer insights, creative excellence, and locally relevant execution to build lasting fan relationships and drive sustainable business growth.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate, and inspired colleagues, you will also enjoy great benefits and perks:

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.
  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Crunchyroll, LLC's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Crunchyroll, LLC's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Crunchyroll, LLC's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.