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Open nowPosted 8 hours ago

Sales Effectiveness Manager

Crystalia Glass

Where
Bulgaria
Work mode
Remote
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Your applicationOpen nowSales Effectiveness ManagerCrystalia Glass · Bulgaria
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  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 8 hours ago

The posting

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation.

We are strengthening our commercial function and looking for a Sales Effectiveness Manager to raise the quality of every client conversation, from needs discovery to closing and repeat sales. This is a hands-on, senior individual contributor role with no direct reports.

Employment Type:

  • Full-time 8.30 am - 5 pm, NY (EST zone).
  • Remote work.
  • B2B contract (sole proprietorship status or corporate entity).

Key responsibilities:

Analyze performance

  • Review calls and messages, using CRM history and AI, to assess discovery, qualification, value presentation, objection handling and closing, and whether call goals are achieved.
  • Identify the root causes of performance gaps, set development priorities and pass process and CRM issues to the CRM & Sales Operations Manager.

Develop the team

  • Run one-to-one and team call reviews, live call observation and product knowledge checks.
  • Build development plans and train sales representatives in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
  • Coach team leads to apply shared quality criteria with their teams.
  • Track whether new skills are used in real deals and whether repeated mistakes decline.

Sales standards and materials

  • Audit, write and update scripts, objection guides, contact quality criteria and product arguments; pilot them with the team and agree commercial rules with sales leadership.
  • Maintain the team skills map, call scorecard, list of common mistakes and a library of examples and exercises.

AI in sales work

  • Build AI workflows for call preparation and role-play practice with feedback against agreed criteria; train the team, monitor usage and maintain instructions and templates.

Requirements

  • 5+ years of experience in sales enablement, sales coaching or sales development in a comparable market, including owning the development of the sales team’s skills, not only supporting it.
  • Hands-on experience bringing AI into a sales team’s daily work: building and testing the solution yourself, rolling it out and measuring the result; experience with any specific AI product is not required.
  • Experience with a complex physical product with a long sales cycle.
  • Strong understanding of phone and in-person sales; able to spot mistakes in calls and messages and link them to deal outcomes.
  • Experience training sales reps in needs discovery, value presentation, objection handling, negotiation, closing and repeat sales.
  • Experience coaching reps at different levels, checking that new skills are used in real conversations, and teaching team leads to coach.
  • Experience creating scripts and sales guides that reps can adapt to the client.
  • Confident use of CRM deal history and funnel data.
  • Strong analytical skills: sets measurable improvement goals, compares results fairly and draws careful conclusions from data.
  • Experience driving change through team leads without direct authority; clear writing; strong team player.
  • Fluent English (C1/C2)

Nice to have

  • Building an enablement function from scratch.
  • Experience managing a team of sales representatives.
  • Building a sales knowledge base from scratch.

Benefits

  • Competitive base salary + performance-based bonuses.
  • Full ownership of the sales enablement function in a fast-growing U.S. company, with the freedom to build it the right way.
  • Direct influence on how the sales team sells, with results visible in everyday conversations and deal outcomes.
  • Hands-on work with AI in real sales processes, not pilots that stay on paper.
  • Joining a highly professional and dynamic team.
  • Exciting experience working with prestigious clients in the US market.
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