The posting
About DashFi DashFi is a rapidly growing, profitable FinTech startup disrupting the $800 billion advertising economy. Through unmatched cashback credit solutions, novel Ad Pay Protection, and AI-powered financial tools, we empower businesses to unlock new levels of efficiency, profitability, and growth.
Since launching in 2020, we’ve helped a wide range of direct-to-consumer e-commerce brands, venture-backed startups, and high-growth SaaS companies. As we scale, we're looking for exceptional talent to join us on our mission to empower businesses to scale smarter and grow without limits.
Role Overview
We’re looking for a Product Marketing Manager to drive top-of-funnel demand by owning how our products are positioned, messaged, and taken to market. This role sits at the intersection of product, marketing, sales, and revenue, with a specific focus on e-commerce brands with a focus on the Payments industry, concentrating on our core verticals such as E-commerce, Shipping and Accounts Payable.
You will play a critical role in shaping how we show up in the market as we scale.
This is a high-impact, early-stage role for someone who thrives in a startup environment, is comfortable with ambiguity, and enjoys building foundational messaging and go-to-market motion from the ground up. This position is fully remote.
What You’ll Do
Product Positioning & Messaging
Own core product positioning and messaging across key buyer personas in the credit card landscape with a heavy concentration on E-Commerce, Shipping, Expense Management Build clear, differentiated narratives that tie product value directly to revenue, efficiency, and ad performance Create and maintain messaging frameworks that evolve as the product, ICP, and market mature
Top-of-Funnel Demand & Content Ownership
Own top-of-funnel demand strategy and execution in an early-stage environment without dedicated Demand Gen or Content roles Define and test core acquisition narratives, campaign themes, and value propositions that drive awareness and inbound interest Personally create and ship foundational demand assets including website copy, landing pages, blog posts, one-pagers, case studies, webinars, and thought leadership Identify and prioritize distribution channels (paid, organic, partnerships, outbound support, etc.) in collaboration with leadership Work closely with Sales to ensure top-of-funnel messaging aligns with outbound motions and real buyer conversations Establish early performance signals and feedback loops (engagement, conversion signals, message resonance) to iterate quickly
Go-to-Market & Launches
Lead go-to-market strategy for new features, products, and priority use cases Own launch planning and execution in collaboration with Product and Sales Deliver internal enablement and external-facing launch materials that drive pipeline impact
Event Coordination and Field Marketing
Own coordination of company participation in events, conferences, and field marketing initiatives Partner closely with Sales and Partnerships to align event strategy, messaging, and executionSupport planning and execution for trade shows, industry events, customer events, and partner-led activations Ensure event messaging, positioning, and materials are consistent with core product narratives and go-to-market priorities Contribute to improving repeatability and effectiveness of events through stronger messaging, enablement, and post-event follow-up
Customer & Market Insights
Develop deep understanding of all product lines, focused in the Payments arena Conduct customer interviews, market research, and win/loss analysis to inform positioning decisions Track the competitive landscape and translate insights into sharper differentiation
Sales Enablement
Equip Sales with clear messaging, pitch decks, talk tracks, and objection handling Partner with revenue leadership to refine ICP definitions and prioritize high-impact use cases Continuously iterate enablement based on field feedback and deal-level insights
Requirements
4–7+ years of experience in Product Marketing within B2B SaaS, fintech, payments, or financial infrastructure Experience in Payments Marketing, with a concentration in E-commerce, performance marketers Proven ability to drive top-of-funnel impact through positioning, messaging, and hands-on execution Strong storytelling and copywriting skills with a bias toward shipping and iteration Comfort operating in a fast-paced, resource-lean startup environment Ability to work independently and cross-functionally in a remote setting
Compensation Dash.fi offers a competitive Total Rewards package designed to support employees professionally and personally. Compensation may vary depending on your confirmed job-related skills and experience
Why Join Dash.fi? 🚀 High-Growth & Profitability: Be part of a fast-growing, profitable fintech startup disrupting the $800B advertising economy. 💰 Total Rewards: Competitive base salary, performance-based incentives, equity options, unlimited PTO, fully paid medical coverage, and stipend for home office setup. 🌟 Impact-Driven Work: Own high-visibility projects that directly shape Dash.fi’s growth and success. 🤝 Authentic, Collaborative Culture: Work with smart, passionate people in a startup environment that values innovation, teamwork, and authenticity. 🌍 Remote-First: Thrive in a flexible, fully remote environment with a collaborative, global team.
