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Open nowPosted 83 days ago

Product Marketing Manager-Seeds

Dayal Group20 open roles

Where
Meerut
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Your applicationOpen nowProduct Marketing Manager-SeedsDayal Group · Meerut

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Early applications get read.

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 83 days ago

The posting

Job Title: Product Manager - Seeds

Job Purpose :

  • Conduct Market Research – Identify customer needs and industry trends.
  • Manage Product Lifecycle – Oversee development, launch, and performance of new and existing Products.
  • Collaborate Across Teams – Coordinate with R&D, sales, and marketing team for better product performances.
  • Optimize Performance – Analyze data to improve product profitability and overall impact.

Key Accountibilities:

Market Analysis Research & Product Development

  • Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings.
  • Identify gaps and opportunities in the market for new or improved seeds products.
  • Collaborate with R&D teams to design and develop innovative seeds that address market needs and comply with sustainability goals.
  • Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness.

Product Life cycle & Pricing / Positioning Strategy

  • Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out.
  • Ensure products are continuously optimized to meet changing customer needs and market demands.
  • Develop and implement competitive pricing strategies to maximize profitability and market share.
  • Position products effectively in the market through targeted branding and differentiation.

Sales Collaboration

  • Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers.
  • Provide support for sales teams in communications and product demonstrations.

Supply Chain and Distribution Coordination

  • Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers.

Performance Monitoring and Reporting

  • Analyze sales data, market share, and customer feedback to assess product performance.
  • Prepare regular reports for senior management with recommendations for improvement.

Budget and Resource Management

  • Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities.

Relevant & total years of experience and behavioral attributes :

  • MBA or a specialized degree in Product Management, Marketing, or Agribusiness.
  • Experience in the Seeds marketing and development is highly desirable.
  • Strong business acumen and ability to align marketing strategies with business objectives.
  • Proven experience as a Product Manager in the Seed industry, with 8-12 years of experience.
  • Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
  • Proficiency in Microsoft Office/Google workspace and market research tools.
  • Excellent interpersonal, communication, and negotiation skills.
  • Strong knowledge of marketing principles and strategies.
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