The posting
Mission
This is a high-impact, strategic role focused on defining and implementing the business development strategy for Decathlon across the Adria region. Your ultimate mission is clear: drive Decathlon to become the undisputed market leader by 2030. Operating within a combined regional sports market sized at nearly €1.68 Billion (Croatia: €574M, Slovenia: €549M, Serbia: €555M) where our current market share sits at ~13%, you will architect our aggressive expansion. You will spearhead our ambitious goals for 2027—including a +16.5% GMV growth and the strategic opening of 4 new stores. Looking ahead to 2030, your mandate is to scale our regional presence from our current 25 touchpoints (22 physical stores + 3 websites in 2026) to 40 fully integrated omni-channel touchpoints, creating a positive human, environmental, and economic impact in alignment with Decathlon's core values.
Develop Local Strategy
- Define regional development strategy based on market data to grow Decathlon's market share from ~13% to leadership in the €1.68B sports market by 2030.
- Design and implement a multi-channel network (lockers, shops, digital) to scale the local ecosystem from 25 to 40 fully integrated touchpoints by 2030.
Develop and Execute Projects
- Drive real estate projects to deliver 4 new store openings by 2027: source sites, evaluate execution means, manage technical/financial details, negotiate contracts, handle due diligence/permits, monitor budgets, and oversee handover.
- Coordinate all stakeholders throughout business development projects.
- Manage store relocations for non-vision sites: source alternatives and conduct cost-benefit/upside analyses against current locations.
- Build and maintain local administrative and political relationships.
- Advise internal stakeholders and support execution/negotiation of physical partnerships and new business initiatives.
- Advocate for Decathlon on sports topics by engaging external government organizations and building a local network.
- Prospect and negotiate with property investors to enable new businesses and shops.
Real Estate Portfolio Management
- Monitor year-one revenues and costs against budget for new openings to support the +16.5% GMV growth target.
- Identify and execute portfolio optimization opportunities across 22 existing stores, including downsizing, enlargements, efficiency upgrades, and green building investments.
- Execute land commercialization strategies following Asset Manager guidelines, including land sales and leasing vacant premises.
About yourself
- Cross-cultural fluency, comfortable in a workplace that blends the local identities of the Adria region (Croatia, Slovenia, Serbia) with Decathlon's international culture.
- Entrepreneurial and strategic mindset, capable of translating macro market data into a concrete vision to capture a larger market share and achieve undisputed regional leadership.
- Thrives in highly ambitious, transformative environments; adept at architecting aggressive expansion plans to aggressively scale our regional omni-channel ecosystem.
- A financial or technical background, or prior experience as a Regional Retail Leader, is highly advantageous.
- Previous experience in Real Estate Development, Retail Expansion, or Commercial Business Development is highly desired, along with a track record of managing end-to-end site acquisitions and store openings.
- Strong negotiation and networking skills, with demonstrated experience engaging property investors, landlords, local governmental organizations, and administrative bodies.
- Exceptional project management abilities; capable of coordinating cross-functional stakeholders, navigating technical and legal due diligence, and managing investments.
- Business partner approach with a strong capacity to proactively advise internal stakeholders, drive local partnerships, and ensure a positive human, environmental, and economic impact.
- Highly mobile and comfortable with frequent travel across the region, paired with a strong appetite for continuous professional development.
- Agile under pressure, calm in vision, concrete in action, authentic with people.
- Fluent in English; fluency or high proficiency in Croatian, Slovenian, and/or Serbian is highly advantageous to operate effectively across the region.
- Knowledge and/or capacity to understand all functional domains within Decathlon, ensuring real estate and network decisions directly support overarching GMV growth and P&L objectives.



