The posting
Job Description
The Opportunity
Reporting to the AVP, Corporate Communications, the Senior Manager, Corporate Affairs & Financial Communication is a strategic, high-visibility role responsible for safeguarding and advancing the company’s corporate reputation while providing leadership to one communication professional supporting the portfolio. While our PR Manager leads proactive brand storytelling and thought leadership, this role focuses heavily on the corporate and financial narrative of our publicly traded insurance business.
The successful candidate will serve as the primary communications partner to Investor Relations, Government Relations, Legal, and the executive team. As both a strategic advisor and hands-on contributor, you will provide coaching, guidance, and oversight while directly developing communication strategies, executive materials, and high-impact corporate communications, while acting as the frontline leader for crisis communications and issues mitigation. This role requires a seasoned communications professional with mandatory public company experience, a deep understanding of financial markets, and the ability to navigate complex, high-stakes corporate environments.
What to Expect
- Financial & Regulatory Communications: Partner seamlessly with Investor Relations to develop and execute communication strategies for quarterly earnings, Annual General Meetings (AGMs), investor days, and other regulatory disclosures. Provide oversight and guidance to ensure all corporate messaging aligns with our financial narrative and regulatory requirements.
- Corporate Affairs & Cross-Functional Alignment: Serve as a strategic communications advisor to the Regulatory Affairs, Legal, and executive teams. Develop cohesive messaging around policy changes, regulatory shifts, and ESG (Environmental, Social, and Governance) initiatives that impact the insurance sector.
- Issues Mitigation & Crisis Management: Lead the development, maintenance, and execution of the company’s crisis communication playbook. Anticipate reputational risks, develop proactive mitigation strategies, and manage real-time crisis response to protect the brand’s integrity among shareholders, employees, and the public.
- M&A and Strategic Initiative Communications: Lead the communications strategy for mergers, acquisitions, divestitures, and major corporate restructuring. Ensure seamless integration of internal and external messaging to support business continuity and stakeholder confidence.
- Executive Communications & Counsel: Draft high-level corporate statements, briefing documents, issues briefs, and scripts for C-suite executives and board members. Provide coaching and strategic counsel to leaders on handling sensitive corporate and financial matters.
- Team Leadership: Provide leadership, coaching, and day-to-day direction to a communications professional supporting the corporate affairs function. Foster professional growth through mentorship, regular feedback, and development planning while effectively balancing team capacity, priorities, and deliverables.
- Collaborative Communications Leadership: Work in lockstep with the PR Manager and other communication leaders to ensure proactive media efforts and reactive corporate affairs strategies are aligned. Ensure a unified voice across all external channels and internal touchpoints.
What You Bring
- Bachelor’s degree in Communications, Public Relations, Finance, Business Administration, or a related field. An advanced degree (Master’s or MBA) is considered an asset.
- 8–10+ years of progressive experience in corporate communications, public affairs, or financial communications, including experience coaching team members or providing people leadership within a communication function.
- Proven track record working within a publicly traded company, with deep familiarity of public market disclosure cycles, quiet periods, and financial reporting requirements.
- High financial literacy with the ability to translate complex financial and regulatory information (e.g., earnings reports, M&A terms) into clear, compelling narratives for broader audiences.
- Exceptional writing and editing skills, specifically for corporate/executive audiences (e.g., issues briefs, holding statements, press releases, executive talking points).
- High emotional intelligence and the confidence to advise and influence C-suite executives and senior leaders.
- A team player who builds trust easily and works effectively across highly matrixed environments (Legal, IR, GR, HR).
Salary Range: $106,500 - $156,500
About Us
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Go ahead and expect a lot — you deserve it.
It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].
As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
#LI-Hybrid
Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
