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Open nowPosted 538 days ago

Lifecycle Marketing Manager

DeleteMe9 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowLifecycle Marketing ManagerDeleteMe · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on DeleteMe's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. DeleteMe postings stay open a median of 59 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 538 days ago

DeleteMe median: 59 days open

The posting

About DeleteMe:

DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.

Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.

DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.

DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.

Job Summary:

Job Responsibilities:

  • Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
  • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
  • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
  • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
  • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
  • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
  • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
  • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
  • Report on lifecycle KPIs and build dashboards to track performance over time.

Job Requirements:

  • Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
  • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
  • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
  • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
  • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
  • Exceptional communicator and project manager with a bias for action.
  • Passion for online privacy, consumer protection, and making the web safer for everyone.
  • This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.

What We Offer:

  • Comprehensive health benefits - Medical, Vision, Dental
  • 401k retirement plan
  • Paid Parental Leave
  • 20 days of Paid Time Off
  • 11 Company-Paid Holidays
  • Birthday Off
  • Work From Home Stipend
  • Cell Phone Reimbursement
  • Fitness Membership Reimbursement
  • Child Care Reimbursement
  • DeleteMe Gold Membership
  • Discounted DM Plans for Friends and Family
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One press. We do the rest.

  1. A CV for this posting

    Written against DeleteMe's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on DeleteMe's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    DeleteMe's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

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  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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