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Open nowPosted 2 days ago

Specialist, Media Planning

dentsu836 open roles

Where
Taipei - No. 77, Songgao Rd., Xinyi Dist.
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Your applicationOpen nowSpecialist, Media Planningdentsu · Taipei - No. 77, Songgao Rd., Xinyi Dist.

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on dentsu's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. dentsu postings stay open a median of 29 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.3%7 days
  4. 17.6%14 days
  5. 34.3%30 days
  6. 43.5%60 days
This job: posted 2 days ago

dentsu median: 29 days open

The posting

Job Description:

職位簡介

負責品牌／客戶之媒體策略規劃與執行，依據品牌目標、TA 與行銷需求，規劃適合的媒體組合與投放策略，並透過數據分析持續優化媒體成效。

工作內容

• 依據品牌及行銷目標，協助規劃年度／季度／專案媒體策略與投放計畫

• 進行目標受眾（TA）、市場與媒體環境分析，提出媒體選擇與預算配置建議

• 規劃線上／線下媒體組合，包括數位廣告、社群、影音、搜尋、戶外、電視、廣播等媒體

• 執行媒體採購、下單、排期及素材上線等相關作業

• 追蹤媒體投放成效，分析曝光、觸及、點擊、轉換、CPM、CPC、CPA、ROAS 等指標

• 根據數據與市場反應進行投放優化，提出改善建議

• 製作媒體成效報告及專案結案分析，將數據轉化為具體洞察

• 與客戶、業務、創意、社群、數位及其他相關團隊協作，確保專案順利執行

任職條件

• 具 1 年以上媒體企劃、數位行銷、廣告代理商或相關工作經驗

• 熟悉數位媒體投放與成效分析

• 具備數據分析能力，熟悉 Excel／Google Sheets/AI Skill

• 具備良好的邏輯思考、溝通協調及簡報能力

• 能獨立規劃與執行專案，具備時間管理及多工處理能力

• 對媒體、廣告、消費者行為及市場趨勢具高度敏感度

加分條件

• 熟悉 Google Ads、Meta Ads、LINE Ads、TikTok Ads 等廣告平台

• 熟悉 GA4、Looker Studio 或其他數據分析工具

• 具備品牌端或代理商媒體操作經驗

• 有整合行銷、KOL／網紅、影音或 OOH 媒體專案經驗

• 具備媒體採購及議價經驗

• 能製作具邏輯性的媒體策略提案與簡報

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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