Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 24 days ago

Senior Manager, Brand Marketing

devry94 open roles

Where
United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Manager, Brand Marketingdevry · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on devry's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 24 days ago

The posting

Opportunity: The Sr. Manager, Brand Marketing plays a critical role in shaping, strengthening, and advancing the DeVry brand. Reporting to the Sr. Director, Brand & Content Marketing, this leader is responsible for driving brand awareness, engagement, consideration, preference, and reputation through integrated marketing campaigns, compelling storytelling, creative development, and strategic brand initiatives. The ideal candidate is a strategic marketer, creative leader, and innovative thinker who thrives in a fast-paced environment. They possess strong expertise in brand strategy, campaign development, audience engagement, creative direction, and marketing analytics, with the ability to translate business objectives and consumer insights into impactful marketing initiatives. Success in this role requires balancing strategic thinking with execution, influencing stakeholders across the organization, identifying opportunities to elevate the brand, and delivering measurable results that strengthen DeVry's position in the marketplace. Responsibilities:

Brand strategy & execution: Develop and lead integrated brand marketing strategies that strengthen brand awareness, engagement, consideration, preference, and reputation while supporting institutional priorities and growth objectives. Partner closely with the Manager, Content and Copy and the Sr. Manager, Program Marketing to ensure cohesion and alignment across brand and program marketing efforts. Planning & prioritization: Own brand marketing roadmaps, campaign calendars, and annual planning efforts, ensuring strategic alignment, prioritization, and effective resource allocation across initiatives. Integrated campaign development: Lead the development and execution of integrated brand campaigns across email, social media, paid media, paid search, web, and other marketing channels, partnering with various stakeholders to ensure a cohesive full-funnel audience experience that maximizes reach, engagement, and brand impact. Assets & storytelling: Partner with internal creative teams, contractors, and agency partners to drive the development of compelling brand messaging, proof points, narratives, and storytelling that clearly communicate DeVry's value proposition, differentiation, and impact. Thought leadership & reputation building: Oversee the strategy and development of videos, testimonials, success stories, and other brand content that elevate DeVry's expertise, credibility, and market presence by showcasing the experiences and achievements of students, alumni, leadership, faculty, and partners. Performance & optimization: Establish success metrics, evaluate campaign and brand marketing effectiveness, and leverage data-driven insights to optimize audience targeting, channel performance, and overall marketing outcomes while informing future strategy, investment decisions, and recommendations to leadership. Research & insights: Monitor brand health, audience sentiment, awareness, consideration, preference, and perception while leveraging consumer insights, competitive intelligence, market research, and campaign performance data to identify emerging trends, audience opportunities, and strategies that strengthen brand positioning and relevance. Brand stewardship: Serve as a champion of the DeVry brand, ensuring consistency across messaging, voice, visual identity, brand standards, and audience experiences across all marketing touchpoints. Events: Support and attend DeVry’s annual commencement weekend events through brand activation efforts, campaign development, videos, testimonials, and on-site execution. Agency & contractor management: Manage relationships with external agencies, contractors, production partners, and vendors, providing strategic direction, feedback, and oversight to ensure high-quality work, brand alignment, and strong performance.

  Qualifications:

Work Experience: 8+ years of experience in brand marketing, integrated marketing, advertising, communications, or related fields. Experience in the education industry is a plus. Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Strategy & Analytics: Demonstrated ability to develop brand and campaign strategies, translate business objectives into actionable marketing plans, leverage consumer and competitive insights, monitor brand health and audience perception metrics, and use performance data to drive optimization, decision-making, and measurable business results. Leadership: Experience leading projects, managing agency and contractor relationships, influencing stakeholders, and driving alignment across cross-functional teams. Software: Experience using project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms. Must be highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook). AI: Demonstrated ability to leverage AI-powered tools responsibly and effectively to enhance productivity, research, ideation, campaign planning, content development, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standards. Soft Skills: Strong attention to detail and project management skills with the ability to think strategically, lead creatively, collaborate cross-functionally, solve problems, bring structure and clarity to complex workstreams, influence stakeholders, and consistently deliver high-quality, innovative work in a fast-paced environment.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against devry's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on devry's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    devry's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.