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Open nowFirst seen 19 hours ago

CPG Marketing Director

DHD Consulting496 open roles

Where
Buena Park, California, United States
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Your applicationOpen nowCPG Marketing DirectorDHD Consulting · Buena Park, California, United States

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11.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.3%7 days
  4. 17.6%14 days
  5. 34.3%30 days
  6. 43.5%60 days
This job: first seen 19 hours ago

The posting

Job Title: CPG Marketing Director (Bilingual in Korean) Location: Buena Park, CA, USA Employment Type: Full-Time

Job Responsibilities:

  • Develop and implement short-term and long-term category strategies for the Asian Foods category across US, Canada, and European markets in Club, Retail, and Food Services channels.
  • Maintain a strategic multi-year plan and roadmap to support category growth, profitability targets, and create compelling product/category messaging.
  • Collaborate with cross-functional teams including Sales, SCM, R&D, and Operations to drive product innovation, commercial and distribution strategies, and resolve product issues.
  • Lead the development of annual marketing plans through in-depth consumer insights on needs, preferences, and market trends; work closely with stakeholders to achieve results.
  • Monitor product life cycles and recommend adjustments as needed, analyzing consumer satisfaction, competitor actions, sales performance, and promotional program impacts.
  • Ensure cross-functional alignment with SCM, Operations, and R&D to support the development process and product/category strategy.
  • Monitor the market landscape through competitive analysis and consumer insights to inform product decisions.
  • Develop and maintain a performance dashboard with metrics (e.g., volume, profit) and create data-driven presentations for the Sales team to support sales success.
  • Lead quarterly business reviews and present insights and updates to the leadership team.
  • Manage and own P&L targets by categories and channels, conducting product/category analyses and recommending new products to align with company goals.
  • Oversee and lead a team.

Qualifications/Skills:

  • Bachelors degree in Marketing, Advertising, or Business Administration (MBA preferred).
  • 15+ years of experience in brand or product marketing, with 5+ years in a Marketing Director/Senior Brand Manager role within the CPG (food industry preferred).
  • Strong problem-solving skills and adaptability to work within ambiguity.
  • Proven ability to build relationships cross-functionally and meet business objectives.
  • Proficient in MS Office, especially Excel and PowerPoint; experience with IRI, Nielsen, and Spins is preferred.
  • Excellent communication, presentation skills, and ability to meet deadlines.
  • Ability to travel as needed.
  • Bilingual in Korean required.

Benefits: Competitive compensation package, including health, dental, vision, life insurance, long-term disability, 401K plan with company match, vacation, floating holidays, and company holidays.

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