The posting
Arlington, TX - Community Outreach and Engagement Manager
About Diana Health
Diana Health is a network of modern women’s health practices working in partnership with hospitals to reimagine the maternity and women’s healthcare experience. We are restructuring the traditional approach to care to create an experience that is good for patients and good for providers. We do that by combining a tech-enabled, wellness-focused care program that women love with a clinical system that helps us drive continuous quality improvement and ensure work-life balance for our care team. We work with clients across all life stages to empower and support them to live happier, healthier, more fulfilling lives. With strong collaborative care teams, passionate administrators and a significant investment in operational support, Diana Health team members are well-supported to bring their very best to the work they love.
We are an interdisciplinary team joined together by our shared commitment to transform women’s health.
Role Description
We are looking for a mission-driven, energetic, and highly networked Community Outreach & Engagement Manager to own our brand building, outreach, and community development and engagement across Arlington, TX and the surrounding areas.
We know that harnessing the power and support of local communities leads to better patient outcomes. We also know that word of mouth and like-minded healthcare providers are our most powerful referral source for new Diana Health clients. Your job will be to raise awareness about our brand, our Arlington, TX practice, and our services to build and nurture our loyal network of patients and potential patients, referring providers, and community partners. You will both leverage your existing network and expand it as you meet and develop trusted relationships with new individuals and organizations.
In this role, you will serve as the face of Diana Health, representing our practice and our team, across the Arlington, TX region.
What you’ll do:
Community and Brand Development
- Articulate the Diana Health mission, model of care, and differentiators at every opportunity possible in the community, and with each person you meet
- Research, identify, and build partnerships with key hubs of community, local business, and social activity (i.e., physical and virtual places places where women gather and share information)
- Remain well-versed and knowledgeable of the latest components of our care model and our services, and of our provider team roster, preferences, and scheduling availability
Provider & Birth Community Referral Network
- Build, augment and nurture our network of local providers who refer their patients to women’s health service providers such as primary care providers, pediatricians, urologists, and fertility practices.
- Build, augment and nurture our network of birth community providers who refer their clients to OB-GYN offices such as doulas, lactation consultants, massage therapists, and chiropractors.
- Visit practices and birth community members to build relationships, provide collateral materials, host lunch & learn type meetings to educate the practices, providers, and their teams about our practice, our services, our Diana Differentiators, and how to refer their clients; ensure closed loop communications on clients they refer.
- Offer tours of our practice and provide overviews of our services
- Own, adding to and updating as needed, our local resource recommendation guides. These include our vetted recommended local providers and community partners (e.g., pediatricians, fertility clinics, acupuncturists, doulas, etc.)
- Maintain a clean, organized, and up-to-date CRM contact database to support accurate reporting, streamlined communication, and effective relationship management.
Digital Marketing
- Own set up and maintenance of the local Google Business Profile for the Arlington, TX practice according to identified company best practices to drive organic online search traffic.
- Join and participate in local Facebook and similar online groups where women share recommendations and feedback about their healthcare provider(s) to promote Diana Health and gather local insights
- Assist in identifying & capturing patient testimonials for marketing purposes
- Participate in “social sharing” of company social media content
Event Marketing
- Host and sponsor community events to build brand awareness and connections
- Create and manage an annual outreach plan & calendar with an eye for positive ROI from target audiences (e.g. birth community members, potential referring providers, hospital partners, potential provider candidates, and key potential patient populations) through event attendance, sponsorship, and hosting
- Identify and pursue co-marketing opportunities with such partners
- Identify other hyperlocal marketing opportunities, as relevant, to drive new patient volume
- Represent Diana Health through active participation in local community organizations, networking groups, and civic initiatives such as Chambers of Commerce, Junior League, and other civic or professional groups to foster community partnerships, strengthen brand presence, and enhance awareness of the practice.
Collaborate with our Central Marketing & Operations Teams
- Own the Arlington, TX practice team webpage (maintaining bios, headshots, and ensuring up to date with new hires and team transitions)
- Share needs for print and digital collateral with the team
- Capture film/photos of Arlington, TX practice, team members, and community events to be shared on our digital channels
- Assist with local marketing and public relations opportunities
- Capture, maintain, and analyze key performance data while updating reports and dashboards to support strategic decision-making, operational efficiency, transparency, and accountability.
- Work closely with Practice Manager to share information and insights to help improve patient experience and volume
- Develop relationships with local counterparts at our partner hospital in Arlington, TX to further joint marketing and outreach objectives
Who you are
- Mission-driven
- Passionate about women’s health
- Highly social – you love meeting new people and making connections
- Entrepreneurial with positive mindset and solution orientation
- Results oriented with a bias towards action and data driven decision making
- A strong communicator in all forms - written, spoken, online, and in-person
- A team player interested in working in a collaborative, familial team in both remote and on-site work environments
- Comfortable in a fast-paced environment and able to handle ambiguity
Qualifications
- Bachelor’s degree
- Previous experience in sales or a role focused on relationship-building in diverse communities
- Available evenings and weekends for events
- Access to reliable personal transportation
- Required Skills:
- Able to develop, work against, and manage to a budget
- Excellent interpersonal and oral and written communication skills
- Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences
- Strong project planning, organizational, and data management competency
- Technologically proficient, comfortable learning and utilizing CRM systems, reporting tools, and a variety of technology platforms
- Bonus: experience with content creation, design tools like Canva, and social media
Benefits
- Competitive compensation
- Medical, dental, and vision insurance, with an HSA/FSA option
- 401(k) with employer match
- Paid time off
- Paid parental leave
Diana Health Culture
- Having a growth mindset and striving for continuous learning and improvement
- Positive, can do / how can I help attitude
- Empathy for our team and our clients
- Taking ownership and driving to results
- Being scrappy and resourceful
