The posting
Admissions & Marketing Director
Castro County Nursing & Rehabilitation is seeking an experienced and motivated Admissions & Marketing Director to lead census growth through strategic outreach, relationship-building, and exceptional admissions coordination. This role is ideal for a results-driven professional who understands healthcare referrals, community engagement, and regulatory requirements.
Key Responsibilities
- Drive facility census growth by increasing inquiries, expanding referral sources, and identifying unmet niche marketing opportunities within the community.
- Conduct external sales calls and outreach to hospitals, physicians, senior organizations, managed care partners, and other community stakeholders.
- Build and maintain strong relationships with referral sources by effectively communicating bed availability, services, and clinical capabilities.
- Professionally manage intake information from referral sources, residents, and families with accuracy, knowledge, and courtesy.
- Collaborate closely with the Administrator, Director of Nursing (DON), and Facility Controller to ensure timely and appropriate admission decisions.
- Coordinate and train in-house staff to serve as primary and backup resources for inquiries, tours, admissions, and admissions documentation.
- Maintain working knowledge of federal and state regulations, including Medicare, Medicaid, and managed care reimbursement processes.
- Track and analyze inquiry, admission, and census trends as part of Continuous Quality Improvement (CQI) initiatives.
- Prepare and submit required reports, including: Monthly Inquiry Summary Report Daily inquiry logs and voicemail reports Sales tracking reports for Regional Business Development Consultant, VP of Business Development, and Administrator
- Maintain and update a database of medical professionals, community resources, and referral partners.
- Stay informed of industry trends, legislative changes, and regulatory updates; communicate relevant information to facility leadership and staff.
- Assist with the development of marketing materials, including brochures, advertisements, and press releases highlighting facility services.
Qualifications & Requirements
- Sales, marketing, or community relations experience preferred.
- Healthcare experience strongly preferred; clinical background (RN, LVN, EMT, or similar) is a plus.
- Previous healthcare community sales or referral development experience preferred.
- Strong understanding of reimbursement programs and payer sources (Medicare, Medicaid, managed care).
- Excellent presentation, communication, and organizational skills.
- Ability to work independently; self-motivated, goal-oriented, and results-driven.
- Willingness and ability to travel within the community and surrounding areas.
- Proficient computer skills appropriate to the position.
- Formal sales training, adult education, or team-building experience preferred.
- Knowledge of advertising, collateral development, and marketing design is a plus.
- Professional demeanor with the ability to build relationships at all organizational levels.
- Reliable attendance, strong written and verbal communication skills, creativity, and confidence required.
- Must be able to attend meetings, conduct presentations, and meet referral sources outside the facility.
- Ability to perform essential job functions with or without reasonable accommodation.
Castro County Nursing & Rehabilitation is an Equal Opportunity Employer
